Conversion Officer
About the Role
Navitas is seeking a relentless and momentum-driven Conversion Officer to join its student recruitment team across the UK and Nigeria. The role involves driving conversion for the University of Plymouth by guiding offer holders through to CAS, while delivering exceptional, student-centric support to maximize enrolments from West Africa (Nigeria/Ghana).
The ideal candidate will possess strong communication, stakeholder management, and relationship-building skills, engaging effectively with students, parents, education agents, and internal teams. This role will report to the Plymouth team (TBC) and work closely with Student Recruitment Coordinators in Nigeria.
Key responsibilities:
- Develop engaging, high-impact content across multiple channels to attract quality applicants and drive conversion throughout the recruitment journey
- Collaborate with the WA Recruitment and International Marketing teams to design data-informed, results-driven conversion strategies aligned with regional trends
- Lead and deliver interactive conversion initiatives, including telephone campaigns and live web chats, enhancing applicant engagement
- Support the planning and execution of dynamic online and in-person conversion events in partnership with the WA Recruitment team
- Own and manage the conversion calendar, ensuring timely, creative, and audience-focused communications
- Track and analyse applicant progression across each stage to optimize conversion performance and identify improvement opportunities
- Produce insightful campaign evaluation reports and present findings to inform wider recruitment strategies
- Create targeted, relevant, and compelling content tailored to diverse audience segments
- Provide flexible team support during peak periods, including participation in recruitment activities as needed
- Build strong partnerships across the University of Plymouth (Admissions, UKVI Credibility Team, Enquiry Team) to streamline the applicant journey and maximize enrolments
Qualifications
- Bachelor’s degree in a relevant discipline
- Strong communication and interpersonal skills with the ability to influence and build effective relationships
- Experience in a customer-focused environment, delivering high-quality support and engagement
- Exposure to cross-cultural education or work environments, demonstrating cultural awareness
- Proficiency in CRM systems and digital tools, with the ability to manage applicant queries and virtual events
- Analytical and collaborative mindset, with the ability to interpret data, generate insights, and take initiative within a team
Skills That Set You Apart
- Strong understanding of international student recruitment markets, trends, and applicant behaviours
- Familiarity with the UK higher education landscape
- Experience with email marketing platforms (e.g., HubSpot, Mailchimp) to drive engagement and conversion
- Working knowledge of analytics tools and dashboards (e.g., Google Analytics) to measure and optimise performance
- Proven ability to deliver webinars and virtual engagement initiatives to enhance candidate interaction
- Awareness of and commitment to governance frameworks and compliance standards (e.g., GDPR, EDI, anti-bribery), with the ability to quickly learn and adhere to institutional policies
Key Performing Indicators (KPIs)
- Offer Acceptance rate
- Conditional offer to Unconditional offer conversion time.
- Acceptance to Deposit rate
- Compliance & Credibility clearance
- Applicant response time and satisfaction
About Navitas
Navitas is a leading global education provider supporting more than 60,000 students each year through innovative, life-changing learning opportunities around the world. You’ll be part of a purpose-driven organisation where your work directly contributes to helping learners achieve their goals.
How to Apply
Seize the opportunity to make a lasting impact in global education—apply with your CV and cover letter to join Navitas as a Conversion Officer and become a key driver of student conversion, delivering exceptional applicant experiences and turning potential into enrolment success.
Apply online via www.navitas.com/careers.
Applications close on 23 April 2026. Early applications are encouraged, as we may appoint before the closing date.
Applicants must have full working rights in Nigeria and be available to start immediately or on short notice. By applying, you agree to Navitas’ Privacy Policy.
Top Skills
What We Do
Navitas is one of the world’s largest education providers and has helped generations of learners transform their lives through education. As a leader in the global education sector, we create life-changing opportunities to learn by delivering an extensive range of educational services to over 60,000 aspirational learners at more than 100+ colleges and campuses across our global network in 18 countries each year, powered by a diverse and talented group of 5,000+ employees. Over the last three decades, hundreds of thousands of learners from around the world have graduated from Navitas colleges, having experienced a teaching and learning environment that supports them to harness their talents and achieve their dreams. As pioneers in the university pathway sector, our success is underpinned by our unparalleled international network, a peerless commitment to student experiences and outcomes, a track record of working in partnership with universities and industry, and a passion for discovering new technologies and models of teaching and learning that will improve education now and into the future. From pre-university and pathway programs to university, to English language, vocational training and undergraduate and postgraduate degrees, we have developed a reputation for integrity and reliability and the relationships we have developed with partners, governments and industries speak for themselves. We are passionate about learner outcomes, creating employment opportunities through lifelong learning and being a global leader in delivering better learning solutions.
