Conversion Copywriter | Mid-Senior

Main Responsibilities

• Write to convert: Craft original, clear, and high-performing copy for landing pages, paid ads, app store descriptions, newsletters, and social media.
• Drive the experiments: Partner closely with the Conversion Rate Optimization (CRO) team to write copy variants for A/B tests and website experiments.
• Master the data: Follow a data-first approach. Use qualitative and quantitative insights to decide whether a headline needs to be witty or blunt.
• Optimize for search: Create SEO-friendly content that ranks well without sounding robotic.
• Prioritize and deliver: Juggle multiple tickets and projects simultaneously in a fast-paced agency-style environment. 
• Research and adjust: Keep up with the cybersecurity world and our competitors to ensure our messaging is always one step ahead.

Core requirements

• Native-level English skills.
• 2+ years of experience in conversion copywriting — experience in consumer technology is a plus.
• A "performance over poetry" mindset. You prefer succinct writing that drives action over long, complex prose that makes readers sigh.
• Stakeholder management skills. You are comfortable taking a vague request from a product manager and turning it into a sharp value proposition.
• Experience with testing. You understand the basics of A/B testing and aren't afraid to kill your darlings if the data says a different headline works better.
• Adaptability. You can switch between different tones and formats quickly and work independently as well as in a team. 
• Resilience. You can handle feedback from multiple directions and iterate quickly.
• Critical thinking. You have creative problem-solving skills mixed with a heavy dose of common sense.

Salary Range:

• Gross Salary 2200-3600 EUR/Month