Conventions Associate

About the Department
Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
Responsible to develop and implement Convention Marketing (CM) Center of Excellence (COE) strategies and tactics across all NNI therapeutic areas to support key brand and company initiatives and objectives at national, regional and global conventions. Upholds strong relations with stakeholders and actively participates in brand planning activities and EBT meetings to maintain a deep understanding of current and future brand initiatives and ensure CM initiatives are aligned accordingly. Identifies key metrics and trends and evaluates ROI/impact of tactics and programs; collaborates with Brand teams to adjust channel presence, as needed. Acts as NNI representative with key medical associations in the negotiation of NNI's commercial presence at their annual conventions (includes digital and physical).
Relationships
The Senior Manager, Convention Marketing reports to the Associate Director, Convention Marketing.
Leads daily relations with Brand Managers across all Diabetes, Obesity, BioPharm and Market Access departments. Leads negotiations with medical associations for NNI's commercial presence at all conventions, including pre-at-post convention media and physical and digital presence.
Routinely interacts with internal stakeholders within Sales Operations and Leadership, PRB Operations, Market Development, Regulatory, Legal, Compliance, Medical, Product/Corporate Communications, social media, Association Alliances. Also leads relations with Global MCE and Brand Management teams in support of NN A/S global presence at US conventions. Leads external relationships with professional associations, show management, creative agencies and supporting vendors.
This Senior Manager, Convention Marketing is an individual contributor but is responsible for managing on-site contingent staff directly supporting Convention Marketing.
Essential Functions

• Convention marketing channel strategy:
  • Assess physical and virtual convention opportunities based on audience type, relevant education content, and alignment with brand objectives
  • Scale company presence to meet brand objectives and maximize ROI opportunities, including exhibit size and location, virtual presence, sponsorships, on-site and off-site print and digital media
  • Cross-collaborate with internal stakeholders, i.e., Brand Marketing, Market Development, PA-Alliance Development, Medical, to identify synergies and unite/harmonize convention marketing efforts and presence
  • Analyze convention trends, market research, competitive presence, attendee audit lists, exhibit results and any other contributing factors to identify and recommend future participation and strategic opportunities
• Convention marketing budget management:
  • Develop annual AB budgets and scenario planning for Convention Marketing and national convention execution for Diabetes/CV, Obesity, BioPharm and MAPA
  • Oversight of vendor SOWs and invoicing to ensure expenses remain within budget allocations
  • Review monthly and year-end vendor expense reconciliations to ensure spend is aligned with budgeted forecast
  • Manage quarterly rolling estimate (RE) and year-end accrual processes

• Convention planning and execution:
  • Develop and manage execution of the annual strategic convention plans for Diabetes/CV, Obesity, BioPharm and MAPA teams within budget allocations
  • Manage design and development of physical booth properties and virtual digital assets to maximize brand exposure, adhere to corporate CVI elements, enhance traffic flow and attendee engagement, and reduce execution costs
  • Develop comprehensive tactical marketing plan including sponsorships and media (pre, during and post-event) to boost in-person and virtual customer engagement opportunities
  • Manage and evaluate consolidated plans put together by vendor for media options offered by show management; choose appropriate plans that align with brand objectives; strategize concerning the negotiation of costs
  • Evaluate submitted branded physical content/visuals (graphic panels, advertising signage, handouts) to ensure messaging is current and aligned with objectives
  • Manage corporate and branded digital content (videos, CMC sales iVA platform, NovoExpo, Virtual Exhibit Tool Kit, banner ads, emails) to ensure messaging is current and aligned with objectives
  • Conduct cross-collaborative meetings with various internal stakeholders to coordinate company efforts
  • Establish and manage timelines, content and delivery of key internal communications as related to NNI national convention participation
  • Develop and communicate goals and objectives for each convention based on past performance and any identified yearly changes
  • Identify and assess lead generation opportunities per convention for sales force utilization
  • Establish and monitor exhibit staff KPIs based on attendee engagement and utilization of content within CMC platform
  • Work effectively with Global CME colleagues and Brand Management as co-leader for Global Congresses taking place in the US (e.g., ADA, ASH), including planning, strategy/concept design, overall booth design, booth logistics and execution, pre-show training. ADA is the largest annual convention for NNI. ASH is the largest convention for BioPharm
  • Evaluate competitive presence at key conventions
  • Analyze results of each convention and communicate results quarterly to brand stakeholders complete with recommendations for improvement
• Association and vendor management:
  • Active participant in Exhibitor Advisory Committees, representing both NNI and industry perspectives
  • Review vendor/supplier performance on a regular basis and address matters in a timely manner
  • Manage in-house contingent staff, identifying roles and responsibilities

Physical Requirements
30-40% overnight travel required. Approximately 30-40% overnight travel may include international.
Qualifications

• A Bachelor's degree required or equivalent experience
• A minimum of ten (10) years of Convention Marketing/Meeting Management experience
• Experience developing and managing fiscal budgets
• Pharmaceutical industry experience preferred
• Industry certification (CME, CMM) preferred
• The ability to plan, develop and execute an annual business plan

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.