Bungie is looking for a passionate Brand Manager to help shape the future of Marathon, our sci-fi PvP extraction shooter, into a world-class live service experience. You’ll play a key role in building the brand from the ground up. This includes crafting campaigns, shaping our voice, and ensuring that everything we say, and show resonates with players. It's a unique opportunity to help grow a new franchise at one of the most iconic studios in the industry.
This is a highly cross-functional role requiring strong creative instincts, operational rigor, and a deep understanding of live games. You will work daily with product leads, marketing, creative teams, publishing partners, and community leaders to bring Marathon’s Launch , seasonal and Post Launch content to life through clear messaging, compelling trailers, and player-centric campaigns.
RESPONSIBILITIES
Strategic Marketing and Brand Execution
Drive end-to-end execution of go-to-market plans for Marathon content, including launch, seasonal updates, and live events.
Collaborate with the Principal Brand Manager and Product Marketing to plan and develop campaigns across all channels.
Manage milestone alignment, internal communications, and rollout strategy.
Creative Development and Brand Voice
Translate brand strategy into clear, actionable briefs for trailers, key art, and promotional assets.
Work with internal and external creative teams, including SIE Creative Studios, to deliver high-impact creative that meets campaign goals.
Maintain consistency across all brand expressions through documentation, guidance, and real-time feedback.
Player Insights and Messaging Optimization
Use player research, campaign data, and community sentiment to inform messaging and brand decisions.
Apply a player-first mindset to creative strategy, content rollout, and day-to-day decision-making.
Cross-Functional Collaboration and Asset Delivery
Partner with Community, Social, Influencer, and Consumer Products teams to create cohesive campaigns across all touchpoints.
Coordinate legal, business, and stakeholder approvals to ensure timely delivery of assets and materials.
REQUIRED SKILLS
5–7 years of experience in brand management, marketing, or product marketing within gaming, entertainment, or consumer products
Experience supporting or leading tactical marketing for live service games or other ongoing content pipelines
Proven ability to manage multiple workstreams and deadlines in a fast-paced environment
Strong copy instincts and experience writing creative briefs, messaging frameworks, or positioning documents
Familiarity with creative review workflows, production schedules, and collaborative cross-functional teams
Clear communication and presentation skills
Highly organized, detail-oriented, and reliable in follow-through
Familiarity with Bungie games and community culture; bonus if you understand the original Marathon IP and its legacy
NICE-TO-HAVE SKILLS
Experience with seasonal or Live Service based content marketing
Previous work with creative agencies, internal production teams, or consumer research
A strong personal interest in gaming and online player experiences
Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.
At SIE, working with our partners, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the individual base pay range may vary based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for benefit offerings that include medical, dental, and vision. Click here to learn more.
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
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What We Do
Bungie is an independent, employee-owned game development studio dedicated to creating hopeful worlds that inspire passionate player communities and lifelong friendships. For nearly thirty years that purpose has led to the creation of some of the industry's most celebrated gaming franchises, including Marathon, Myth, Halo, and Destiny. Today, Bungie is focused on developing the next highly-anticipated release in the Destiny universe and new worlds to come.
