You are a driven and motivated problem solver ready to pursue meaningful work. You strive to make an impact every day & not only at work, but in your personal life and community too. If that sounds like you, then you've landed in the right place.

Sr. Copywriter

Overview

The Hartford is looking for a Sr. Copywriter to work with a highly collaborative team to create digital experiences with meaningful impact. Our ideal candidate is a team player with a great attitude who works with partners to develop content for thehartford.com and The Hartford's blog, Small Biz Ahead. The candidate has a keen eye for detail and should be as comfortable researching and writing for SEO as composing a show-stopping headline.

Responsibilities

• Write captivating copy for thehartford.com that solves problems, delivers results and is consistent with brand identity and business strategy for a variety of target audiences including consumers, business owners, risk managers, benefits administrators, insurance agents and more
• Creates content that conforms to SEO best practices and objectives
• Works with internal and external partners to understand business ideas, diving deep into a range of insurance industry topics
• Supports The Hartford's blog, Small Biz Ahead, assisting in the execution of content development and publishing
• Partners with content team members to execute on a wide range of content initiatives

Qualifications

• 5+ years professional writing experience in a creative or writing role at an ad agency, in-house agency, marketing department, or comparable organization
• Bachelor's degree is required
• Working knowledge of SEO best practices
• An impressive portfolio including web examples, preferably that spans SEO, digital and brand storytelling
• A keen understanding of audience needs and expectations
• Excellent client-facing communication skills including effective listening and ability to interact with partners and internal clients regarding their content in a professional, constructive manner
• A demonstrated ability to independently research, absorb new concepts quickly and write on a variety of topics in a clear, compelling way
• Ability to balance legal and compliance requirements and complex principles of product specifics into easy-to-understand, customer friendly communications
• Comfort with multi-tasking in a fast-paced environment and switching from one project to another at a moment's notice
• Ability to build strong relationships, work well with others and as a part of a team is a must, including:
  • Demonstrating reliability, communicating constructively and being an active listener
  • Treating others in a respectful, supportive and professional manner
  • Exhibiting flexibility, participating as a problem-solver
  • Willingness to pitch in to help the broader team as needed
  • Willingness to ask others for their expertise and help
  • Willingness to accept and act on feedback graciously

The Hartford is proud of our achievements recognized with the following accolades:
- Worlds most Ethical companies - 13 years in a row
- Best places to work for LBGTQ+ - 14 years in a row
- Scored 100% on the Disability Equality Index (DEI) and was recognized as a 2021 DEI Best Place to Work for Disability Inclusion
- Forbes #1 P&C insurer and #11 overall for Diversity

Compensation

The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford's total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:

$77,280 - $115,920

Benefits

Our company's success is due to our employees' dedication and passion for their work. They are our greatest asset. That's why we are committed to offering employees and their families a comprehensive benefits package and award-winning well-being programs. By helping our employees achieve their full potential, we unlock our own. Visit https://www.thehartford.com/careers/benefits for details.

Equal Opportunity Employer/Females/Minorities/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age

Sr Spec Digital Marketing - ME08AE

Skills: