Ethos Life
Ethos helps make getting life insurance faster and easier with an online application and cutting-edge data science.

Senior Copywriter at Ethos Life (Remote)

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About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes!

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!

About the Role

As the Senior Copywriter at Ethos, you’ll help craft an approachable, memorable, modern, fun brand — shaping our new and refreshing approach to a centuries-old industry. You’ll help refresh and improve all 360 degrees of our brand language, establishing new standards and systems, conceptualizing initiatives for brand and marketing, and executing copy across a variety of deliverables and mediums directed at consumers and business partners. You will develop strategic and persuasive copy that builds on brand strategy. Through mastery of our distinctive voice & best practices, you will define our creative team’s role in communicating to current and future audiences.

Duties & Responsibilities

  • Conceptualize, write, and edit copy for cross-channel brand marketing campaign assets, including advertising, social media, radio, newsletters, editorial content, brand experiences, TV, and offline
  • Build and shape our brand voice and tone across all brand touchpoints through compelling storytelling 
  • Collaborate with product marketers and other creatives to develop copy and channel recommendations that deliver on campaign strategic objectives
  • Proactively seeks effectiveness in advertising through data and by understanding the needs of our customers and researching competitors’ advertisements and campaigns
  • Plans, prioritizes, and organizes a high volume of work and coordinates with Creative Director to effectively meet deadlines
  • Ensure a consistent brand language across all channels by collaborating across departments (Creative, Marketing, Product), and continue evolving and improving our internal process, ensuring cohesive and strategic brand voice
  • Build strong relationships with numerous departments to foster trust and confidence, serving as a creative expert
  • Proofread text and correct spelling, grammar, and punctuation errors, and rewrite text to improve clarity and readability, keeping within the brand tone of voice

The right candidate for this role

  • Excellent creative copywriting judgment, instincts, and an informed point of view based on industry trends and best practices
  • A solid understanding of writing creative, effective ads, and experience concepting and writing interactive campaigns in an online creative or related digital field
  • Brings passion for fresh creative thinking and big ideas, and is comfortable exploring new channels for creative testing and experimentation
  • Flexes to both conceptualize and execute projects, with strong bias for action
  • Implements a data-first approach to copywriting, utilizing data to inform and optimize campaigns
  • Works with stakeholders to break down complex narratives into simple, compelling ideas
  • Ability to think across a wide range of categories spanning dozens of touch points
  • Determined and ambitious, leading with a clear point of view
  • Passion for critical analysis, strategic problem-solving, with a curious and entrepreneurial mindset

Qualifications & Skills:

  • Bachelor's Degree in English, Writing, Advertising, Journalism or related field and 3+ years experience in a copywriting or content strategy role.
  • Ability to work independently in a fast-paced, creative environment, think strategically, and creatively
  • Effective communication skills and a natural style of building relationships
  • Familiarity with Figma and Adobe Creative Suite is a plus 



Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • TypeScriptLanguages
    • jQueryLibraries
    • ReactLibraries
    • Node.jsFrameworks
    • HiveDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • SketchDesign
    • AsanaManagement
    • JIRAManagement
    • SalesforceCRM
    • MailChimpEmail

What are Ethos Life Perks + Benefits

Ethos Life Benefits Overview

We have 100% paid premiums for medical, dental, & vision. We offer a WFH stipend, send all Ethosaurs their desk set-up (laptop, keyboard, mouse, etc.). We have subscriptions with Ginger, Headspace, Aaptiv, and more!

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Unconscious bias training
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Pet Friendly
Recreational Clubs
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Customized development tracks

An Insider's view of Ethos Life

What are some social events your company does?

Since we are working virtually, we have very competitive Trivia Nights, we play Mafia,, and Codenames! We also host Master Classes where we've learned how to make the most delicious pastas, Indian dishes, & sweets! We were even able to create a fun virtual holiday party!

Kristin Schoen

People & Culture Coordinator

What projects are you most excited about?

We are looking to grow our team exponentially! Ethos was founded in 2016, and since then we have grown our company in all aspects: People, Engineering, Design, Product, Marketing, Sales, Customer Experience, the list goes on!

Joy Archer

Senior People Projects Associate

How does the company support your career growth?

We have performance reviews every 6 months. That's right, every 6 months! This allows us to be more in tune of each individual's performance, their goals, their accomplishments, and where they want to continue to grow. We have a high promotion rate and allow each Ethosaur to choose their path.

Rasheedah Najieb

Customer Experience Associate

What is your vision for the company?

Millions of people need life insurance but don’t have it because they may feel it’s too complicated, time-consuming, and expensive. We’re here to change that by building a product that truly puts people first. Why? So millions of people can protect their families with access to simple, affordable life insurance.

David Zhang

Chief Strategy Officer

What projects are you most excited about?

For me, I have always been passionate about building stuff from the ground up and thinking through complex problems; figuring out all the edge cases. I get excited to see the work I do and design come to life flawlessly — it just gives me happiness (insert success kid meme!).

Varad Tupe

Software Engineer

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