Direct Response Copywriter

+ 1 more | Remote
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Where A-Players Thrive.

Golden Hippo is an employee-owned, vertically-integrated, highly profitable direct-to-consumer marketer of over 20 health, beauty, and pet care brands that collectively generate $1 billion of revenue annually. Our employee-owners are passionate about our mission to create best-in-class products across broadly appealing categories — to help people live their healthiest, happiest lives. 

Our A-players are results-driven creative thinkers who like to move fast, get the job done, and have fun doing it. If you love to roll up your sleeves, take on exciting new challenges every day, and drive massive growth… You should definitely keep reading.

We're Looking For A: Direct Response Copywriter who will be responsible for combining fresh and creative ideas, razor-sharp writing, high-level persuasion skills, and overall to drive massive revenue.

Location: (Hybrid/Remote) Woodland Hills, CA

How To Apply:

We need 3 things from you...

  1. Your resume
  2. A cover letter explaining why you’re excited about this position
  3. Write a 500-word email about a healthy habit you have in your life and why you think we should try it. Write it conversationally, in a way that really makes us want to implement it TOMORROW. If we’re convinced, you get an interview. Your application will not be considered if the sales pitch is missing. Please send your sales pitch to: [email protected]

What You’ll Be Doing:

  • Create, plan and execute monthly email marketing campaign schedules
  • Write content and sales emails to increase lifetime value of current customers
  • Ability to plan and execute product launches through email
  • Work with team members to create high-converting ad copy
  • Edit and proofread writing of colleagues
  • Write long form sales letters, landing pages, and video ads for cold traffic
  • Work with Media Buyers and Video Editors to create content throughout sales funnel as needed
  • Performs other duties as assigned

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

  • Bachelor’s degree preferred, major in Journalism, English, Creative Writing, Screenwriting, Marketing, or Communication
  • 3+ years of professional, high-output direct response experience
  • In-house DR copywriting, or data-backed experience as a freelance DR copywriter a plus
  • Intensive research experience using primary sources
  • Fast-paced, high-volume writing (over 1,000 words a day)
  • Willing to take (and apply) constructive feedback
  • Ability to handle multiple projects simultaneously
  • Eagerness to learn obsessively about consumer psychology & high-performing copywriting techniques

Why Golden Hippo:

We pride ourselves on our award-winning culture and incredibly diverse workforce. We intentionally strive to cultivate, create, and celebrate a rich, vibrant, innovative, transparent, and inclusive culture of belonging where our employees are not only valued but celebrated. Here are just a few examples of how we make sure Golden Hippo’s culture is one-of-a-kind… 

  • 100% employer-paid benefits. Yes, 100% employer-paid.
  • Flexible work arrangements available for most positions. 
  • Employee Stock Ownership Plan (ESOP: Retirement Plan funded by company contributions of company stock.) 
  • Global Charity Impact: We’ve donated over $4.9 million to global charities to date. 
  • Generous matching 401K plan.
  • Diversity & Inclusion initiatives. 
  • Room for growth and results-based pay increases. 
  • Multiple Learning and Development programs like our Mentorship Program, Management Training Program, Tuition Reimbursement Program, and more.
  • Recognition Programs like our Win of the Week, Spot Bonus, and Shoutouts Program.
  • Company events like happy hours, annual holiday party, Halloween party, and more.
  • Golden Hippo HQ: Free on-site gym, and fully-stocked kitchen.

Check out our LinkedIn profile to see all of these perks, benefits, and programs in action!

Our Award-Winning Culture:

  • Best Places to Work in Los Angeles 2022 - Built In 
  • 100 Best Large Companies to Work For - Built In 
  • Best Outlook 2022 - Comparably
  • Best Places to Work in Los Angeles 2022 - Comparably 
  • Best Marketing Teams 2021 - Comparably 
  • Best Company Career Growth 2021 - Comparably 
  • Best Company Perks & Benefits 2021 - Comparably 

Here’s proof:  Built in LA & Comparably

Our Hiring Practices: 

Golden Hippo strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, for applicants in Los Angeles, California, and consistent with applicable laws in other areas.The California Fair Employment and Housing Act (FEHA) requires all employers with at least five employees to provide reasonable accommodations to individuals with either mental or physical disabilities. If you require extra accommodations during the interview process, please reach out to our Talent Acquisition team at [email protected].  

Just So You Know: 

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Golden Hippo recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Golden Hippo may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • JIRAManagement
    • WordpressCMS

An Insider's view of Golden Hippo

What’s the vibe like in the office?

It is professional yet lively and relaxed. The office is always buzzing with people exchanging ideas and discussing different ways to reach our goals. It’s fun to work in an environment that works hard, but plays hard too!

Tannum

Online Reputation Management Lead

How do you collaborate with other teams in the company?

We use a mix of Jira/Slack/Invision to help facilitate clear
communication between different departments. In addition to these applications, we thrive on face-to-face interactions which help everyone share ideas and feedback about different projects and we have tons of meeting spaces that help us be able to have focused and efficient conversations.

Anisha

Front End Developer

How has your career grown since starting at the company?

Unlike large corporations where individuals have very specific jobs that limit their duties and exposure to growth, Golden Hippo has allowed me to quickly gain a lot of valuable skills for my career growth. I have plenty of exposure to challenging assignments. I've also learned how to adapt and improvise as well as take on new duties.

Ahmad

Supply Chain Analyst

How do your team's ideas influence the company's direction?

Golden Hippo has a culture that encourages everyone to share ideas. For example, our customer care agents hear firsthand what customers are saying, so we’re able to take that information and funnel it back to the product developers, writers, etc. This allows us to directly influence the way campaigns are run and optimized.

Peter

Chief Customer Officer

What projects are you most excited about?

The Management and Leadership training initiatives. These programs are meant to support the development of our future Hippo leaders, regardless of their existing experience and career levels. L&D is planning on leveraging the knowledge of our existing leadership team and learning resources to ensure successful results for all training initiatives.

Claudia

Learning & Development Manager

What are Golden Hippo Perks + Benefits

Golden Hippo Benefits Overview

At Golden Hippo our benefits extend far beyond providing coverage for basic health services. Whether it's downloading the medical plan app, or having the ability to quickly connect to life balance resources, our benefit plans contribute to sustaining a well-rounded life.

Culture
Volunteer in local community
Various teams at Golden Hippo volunteer various local charities, as well as participate in food drives for the local food bank.
Partners with Nonprofits
Golden Hippo support various global charities through many of our brands, including Smile Train, Charity:Water, Vitamin Angels, and more!
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Hiring managers train in how to be aware of unconscious bias during interview and hiring training.
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Company pays 100% of the employee's premium
Vision Benefits
Company pays 100% of the employee's premium
Health Insurance Benefits
Company pays 100% of the employee's premium
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Monthly KPI bonus based on company performance
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program

Additional Perks + Benefits

We offer a lot of unique company perks! Some of these include free Crossfit classes, a fully-stocked kitchen, catered birthday lunches, free yoga and meditation classes throughout the day, and a dog-friendly office!

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