Direct Response Copywriter
Golden Hippo is an employee-owned, vertically-integrated, highly profitable direct-to-consumer marketer of over 20 health, beauty, and pet care brands that collectively generate $1 billion of revenue annually. Our employee-owners are passionate about our mission to create best-in-class products across broadly appealing categories — to help people live their healthiest, happiest lives.
We're Looking For A: Direct Response Copywriter who will be responsible for combining fresh and creative ideas, razor-sharp writing, high-level persuasion skills, and overall to drive massive revenue.
Location: (Hybrid/Remote) Woodland Hills, CA
How To Apply:
We need 3 things from you...
- Your resume
- A cover letter explaining why you’re excited about this position
- Write a 500-word email about a healthy habit you have in your life and why you think we should try it. Write it conversationally, in a way that really makes us want to implement it TOMORROW. If we’re convinced, you get an interview. Your application will not be considered if the sales pitch is missing. Please send your sales pitch to: [email protected]
What You’ll Be Doing:
- Create, plan and execute monthly email marketing campaign schedules
- Write content and sales emails to increase lifetime value of current customers
- Ability to plan and execute product launches through email
- Work with team members to create high-converting ad copy
- Edit and proofread writing of colleagues
- Write long form sales letters, landing pages, and video ads for cold traffic
- Work with Media Buyers and Video Editors to create content throughout sales funnel as needed
- Performs other duties as assigned
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):
- Bachelor’s degree preferred, major in Journalism, English, Creative Writing, Screenwriting, Marketing, or Communication
- 3+ years of professional, high-output direct response experience
- In-house DR copywriting, or data-backed experience as a freelance DR copywriter a plus
- Intensive research experience using primary sources
- Fast-paced, high-volume writing (over 1,000 words a day)
- Willing to take (and apply) constructive feedback
- Ability to handle multiple projects simultaneously
- Eagerness to learn obsessively about consumer psychology & high-performing copywriting techniques
$56,100 - $70,000, annual & monthly KPI bonus potential, depending upon experience
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