Creative Director, B2B
At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $30 billion since 2011. GoodRx is a public company; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.
We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, and those in the LGBTQ+ communities to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch – we’d love to connect and see if you could be good for the role!
About the Role
We are seeking a strategic and talented Creative Director to align and lead multi-platform marketing campaigns and creative content across B2B and B2C. You will develop and support the team to create big idea-driven creative - the ability to take on the large and the small is critical. This role will require a variety of working models, including creating large scale, internally led campaigns as well as directing agencies, freelancers and production partners. The role demands great strategic thinking, flawless execution, bold innovation, passion, and optimism. The ideal candidate has deep experience in leading and creating work for B2B and B2C audiences and has a solid understanding of the nuances of communicating with both. This is an exciting opportunity for a highly organized, strategic and visionary creative to make a massive impact.
What you’ll do:
- Develop strategic, cut-through ideas, stories and messaging that connects with our business partners and consumers in order to drive business growth.
- Take ownership of content development across video, digital, print, packaging and social for a variety of audiences, including healthcare professionals, brand partners, small business owners and community groups.
- Manage highly visible and complex projects that have wide impact across the business.
- Actively oversee, lead and build out a team of strategic and craft-focused creatives by hiring the best talent in the industry, mentoring them, and developing their skills.
- Set the bar high and get there fast without sacrificing quality for speed and effectiveness.
- Roll up your sleeves and get into the details when needed, while also knowing when to lead and when to help.
- Be both a leader for the team and a thought leader to stakeholders and collaborators from a brand and messaging standpoint.
- Help bring in and oversee agency partners and freelancers to make the work great.
- Help establish and ensure that GoodRx’s voice and look is successfully implemented across projects, helping to maintain consistency across all channels.
- Develop a deep understanding of consumer target’s mindsets, attitudes, & behaviors to inform strong empathetic and strategic executions.
- Partner with cross-functional teams across marketing, brand, strategy and product.
What we’re looking for:
- 10+ years of creative and design experience creating content and campaigns for both B2B and B2C audiences.
- A portfolio featuring a wide range of creative campaigns, a diversity of design ideas and approaches to solving problems with a focus on articulating strategic, breakthrough ideas across a myriad of channels.
- Variations on styles, and awareness of different ways to communicate with audiences.
- A hands-on designer with expertise in Adobe Creative Suite and Figma.
- A solid understanding of how creativity can achieve business objectives while still meeting and encouraging brand standards for aesthetic and communication quality.
- Highly productive with the ability to execute with limited direction and often ambiguous challenges.
- Strong analytical ability and clear and effective written, verbal, and visual communication skills.
- Optimism and excitement for your work, a love for the next big challenge, and a passion for business impact.
- Proficient understanding of A/B testing and user acquisition KPIs.
- Can collaborate with team members at all levels to ensure projects are effective and meet brand guidelines, compliance and overall project goals.
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and 20 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.