Copywriter (Boston, MA)

| Boston, MA | Hybrid
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At WHOOP, we're on a mission to unlock human performance. WHOOP empowers our members to perform at a higher level through a deeper understanding of their bodies and daily lives through science-backed research, data and daily habit tracking.

As a Copywriter at WHOOP, you will work closely with our marketing team to craft both short-form marketing copy and long-form editorial pieces across multiple channels such as email, social, blog, podcast, and video. Additionally, you'll work as a cross-functional liaison between Creative and other key teams including Sports Marketing, Product, Apparel & Accessories, and more to ensure the brand voice is used consistently throughout all organizational comms.


  • Assist in developing, maintaining, and uploading content to our blog, The Locker. This includes identifying content opportunities, writing content on a regular basis, and uploading and building posts.
  • Write/edit copy across all marketing channels, including web copy, landing pages, paid social, email, in-app comms, social, apparel & accessories, and more 
  • Deeply understand copy efficacy, fine tuning all comms based on best practices per channel
  • Ensure all copy aligns with our brand voice and style guidelines across all WHOOP channels, balancing scientific expertise and credibility with brand power
  • Stay on top of industry trends and best practices, including the incorporation of AI to improve efficiency
  • Audit our content and comms for accuracy as WHOOP continues to evolve


  • 3-5 years of copywriting experience in-house or at an agency
  • Experience with Wordpress / Contentful 
  • A portfolio of work across various digital channels
  • Familiarity or interest in the health and wellness space a plus
  • Strong experience on large cross-channel and/or direct-marketing initiatives across media, both online and off
  • Extreme attention to detail when it comes to editing and proofreading 
  • Ability to move fast, pivot often, and manage requests from various teams and stakeholders
  • Excellent communication skills, both written and verbal

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility

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Technology we use

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An Insider's view of WHOOP

What are some social events your company does?

We take pride in our community and encourage employees to connect with one another through a variety of activities. We organize group runs, HIIT workouts, and yoga sessions. We also have a handful of employee-led groups, both in-person and virtual, that bring folks together. By taking the time to connect, we build a culture of belonging at WHOOP.


Talent Operations Specialist

What projects are you most excited about?

I’m most excited about projects where I get to help plan photoshoots to highlight new WHOOP features. I love conceptualizing an idea in my head and then bringing it to life via photos, design, and words. It can take lots of time to plan the details, but often it’s those small things that make a campaign feel big and impactful.


Graphic Designer

What makes someone successful on your team?

Focus and collaboration are key traits to be successful on our team. With exciting things happening across the team, prioritizing time to focus on the highest value areas and communicating effectively across functions is critical. Of course, practicing what we preach in the form of healthy sleep and recovery habits allows our team members to excel!


Associate VP, Enterprise Strategy

What are WHOOP Perks + Benefits

Volunteer in local community
Partners with nonprofits
Open door policy
Open office floor plan
Flexible work schedule
Dedicated diversity and inclusion staff
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
Company equity
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Relocation assistance
Fitness stipend
Onsite gym
Professional Development Benefits
Lunch and learns
Promote from within
Continuing education stipend

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