Brand Content Lead
About Bobbie
Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards.
Although 83% of parents turn to formula in the first year of their baby’s life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.
The Role
Are you the best writer at your company? Can you deliver a quippy and punchy tweet with the same je ne sais quoi as the copy on packaging or an editorial piece of content?
We are looking for a creative lead who will be the gatekeeper of Bobbie branded content. You will ensure our brand voice is in lock step across every channel and platform: web, email, social, streaming campaigns, and OOH. We may even ask you to help write a public policy bill! You are a hybrid brand strategist and copywriter with some leadership experience.
In this role you will manage a functional team on marketing and work across the Bobbie organization with other leads on Product and Growth to deliver top quality brand content as needed. You will help build the Bobbie tone of voice and continue to push us to boldly breakthrough in our category by being a relatable thought leader with a differentiated product positioning. You will report to the Director of Marketing.
What you will do:
- Be the owner of our brand voice!
- Write. A lot.
- Manage a team of freelance copywriters and the editorial content manager
- Work cross-functionally to ensure proper Bobbie messaging across channels
- Support in the development of brand messaging, narrative, and campaign concepts based on overarching brand objectives and data
- Keep finger on the pulse and seize topical moments of trending topics within the broader parenting landscape and initiate content creation as needed
- Oversee advertorial partnerships and opportunities
- Work closely with communications and brand agencies to concept creative campaigns and help ensure execution
What we would like you to:
- Minimum 5-7 years experience in copywriting, content managing, brand marketing or similar field
- Have an understanding of SEO best practices
- Experience in baby/parenting/CPG space preferred
- Be a master storyteller, working alongside creative teams to bring your words to life
- Be bold and innovative
While also being:
- Passionate -- about what we are doing
- Proactive -- can take initiative to get things done
- Curious -- love learning and staying on top of emerging trends
- Excited about working at an early-stage startup -- where you may end up doing all kinds of things!
At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.
Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.
At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.
Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.