Content Writer/Editor

At Launch That, we invest in our people, our work, and our community. For the fourth year in a row, we were recognized as a Top Workplace by the Orlando Sentinel! Founded in 2007 as a bold digital marketing startup, we've grown from two founders in a garage to a thriving team of nearly 100 digital, tech, creative, and content professionals in downtown Orlando.
We cover 100% of the premium cost for employee-only medical coverage for all full-time, benefit-eligible team members. We also offer 100% employer-paid short- and long-term disability insurance, competitive compensation, paid time off, 20 days of paid parental leave after 90 days, a 401(k) retirement plan, paid volunteer opportunities, and more! And because we believe in balance, all full-time team members get a paid company-wide holiday break from December 24th to January 1st each year.
Our hybrid work model reflects our dedication to collaboration and flexibility. We work from home on Mondays and Fridays and come together in the office on Tuesdays, Wednesdays, and Thursdays to maximize creativity, teamwork, and connection. Life is dynamic, so we offer flexibility for the realities of childcare, doctor appointments, and homeownership.
Position Overview:
The Content Writer/Editor III dual position writes engaging, high-quality content, including evergreen pages, news posts, blogs, features, guides and white papers; creates content strategies, edits and refines existing content to ensure clarity, readability levels between Grades 8-10, informative and authoritative yet conversational style, consistency and alignment with our brand voice. This role requires exceptional writing, proofreading, editing, organizational skills, and the ability to manage multiple projects simultaneously.
Key Responsibilities:

• Content Creation:
  • Have a clear, comprehensive understanding of the websites for which you write.
  • Research, write, and develop original content across various platforms, evergreen pages, news posts, blogs, features, guides and white papers.
  • Stay updated on the latest topic developments and trends by finding, reading and understanding studies, news articles, journal articles and press releases
  • Tailor content to target audiences, ensuring it aligns with brand tone, style and guidelines.
  • Build relationships with and contribute to reputable third-party websites. 
  • Build a database of industry experts and advocacy groups for use as sources.
• Content Editing and Proofreading:
  • Review and edit written content for grammar, spelling, punctuation, style and accuracy.
  • Ensure all content meets company standards and adheres to brand guidelines.
  • Optimize content for SEO, readability, tone and overall effectiveness.
• Content Strategy:
  • Collaborate with the marketing team to generate ideas and execute supplement marketing briefs with additional research to ensure the writer has high-quality resources and direction to capture the page's intent.
  • Stay up-to-date with industry trends and best practices to improve content quality and engagement.
  • Provide constructive feedback to contributors and help refine their work.
  • Have an intermediate understanding of SEO tools
  • Have an intermediate understanding of HTML and styles used on our websites
  • Meet or exceed quarterly goals as set by your Content Manager

• Obtain one certification and/or membership to a professional organization relevant to the topics you cover.
• Become an expert on at least one topic covered on our websites.
• Assist with content audits and identify, correct and educate the team on content quality issues.
• Proofread and self-edit content before submitting it to the editor to ensure it meets the page’s intent, follows the brand’s style, tone and voice and is free of inaccuracies and errors and is formatted correctly.
• Follow AP style and our internal style guide.
• Provide basic SEO to all you write and edit, including title tags, meta descriptions, hyperlinks to related pages and sources.
• Identify, vet and collaborate with industry experts to improve website quality and brand awareness.
• Identify and alert your Content Manager to content errors and inconsistencies in brand voice and tone.
• Ensure content is not duplicated across our websites.
• Ensure SEO and content strategies are followed.
• Write content and develop relationships that lead to media mentions and requests, positive Google My Business, Facebook and Better Business Bureau reviews, testimonials and links to our site on high-quality websites.
• Independently seek continuing education opportunities to expand professional knowledge.
• Work collaboratively with team members in your department and cross-departmentally to gain diverse viewpoints. This is an essential investment into our culture and includes identifying needs, pooling strengths and insights and evaluating data for inclusive goal completion to benefit the team and company's strategic goals.
• Work across departments with designers, developers, SEO specialists and project managers to achieve collective project goals.
• Collaborate with industry experts to improve website quality and brand awareness.
• Use interpersonal skills, problem-solving and conflict resolution to navigate difficult situations.
• Embrace change.
• Consistently positively contribute to company culture.
• Participate in team meetings, project meetings and company meetings.
• Contribute to documentation and training materials.
• Share with the team any trends, best practices and other information garnered through ongoing education efforts via blog posts, presentations, training sessions, and other methods of communication.

Qualifications:

• 4+ consecutive years of experience in a professional online writing environment and/or bachelor’s degree in English, Communications, Journalism, or a related field or equivalent experience and degree.
• Ability to write comprehensive online content about financial topics
• Experience doing research using multiple sources
• Competency in AP style
• Ability to consistently meet deadlines
• Ability to self-edit and apply editorial feedback
• Attention to detail
• Ability to work independently or as an active member of a team
• Creativity and critical thinking skills
• Time-management skills
• Understanding of internet search and SEO and the ability to learn more about it
• Experience working in a CMS such as WordPress
• Agility and adaptability in a fast-paced environment.
• Positive attitude with excellent verbal and written communications skills.
• Expertise/skills with both learning and sharing.
• Professional and adept, with the ability to embrace technology and automation.
• Ability to problem-solve, prioritize, and analyze tasks.
• Adept at taking direction and applying it with accuracy and innovation.
• Culture champion:
  • An individual who exemplifies our core values and cultural values, like honesty, trust, having a good work ethic and pursuit of continuous self-improvement. These are demonstrated through expertise professionalism, autonomy and mentorship when approaching the responsibilities assigned below and in interactions with others.
  • A patient and strategic thinker with the keen ability to prioritize and focus.

Why Launch That?
What makes Launch That stand out is our people and our drive to excel. Our vision is to build the most valuable digital brands by connecting people to extraordinary resources. Our core talent is exceptional, with many team members having over 10 years of experience in competitive digital industries. We’re a team that’s driven and focused on growth: we push each other to learn, innovate, and accomplish more than we thought possible.
Our culture is built on relationships, collaboration, and shared ambition. We host unique events throughout the year, celebrating our successes and each other. Giving back to the community is a core value, and we regularly donate our time and talents to local causes.
Our state-of-the-art office was designed to fuel creativity and collaboration. Whether it’s grabbing a coffee, taking a break in our game room with Xbox and arcade games, or enjoying our robust snack bar, our workplace reflects our belief that a great environment fosters great work.
If you're looking to grow, be challenged, and make an impact, Launch That offers the culture, community, and drive you need to thrive. Here, we’re always reaching for more, and we’re looking for people who are ready to do the same.