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The Role
Creates SEO-optimized website, landing page, campaign, email, and social media content. Responsibilities include copywriting, editing, proofreading, keyword research, SEO implementation, content calendar management, and collaboration with design and marketing teams. The role also requires monitoring digital trends, audience behavior, competitor content, and marketing performance.
Summary Generated by Built In
Job Description
Develop engaging, SEO-optimized content for Skylink’s website, landing pages, and
digital campaigns.
∙Write clear and persuasive copy for promotional materials, email campaigns, and
social media posts.
∙Collaborate with design and marketing teams to align content with campaign goals.
∙Edit and proofread content to maintain tone, grammar, and brand consistency.
∙Conduct keyword research and implement best SEO practices.
∙Create and maintain a content calendar.
∙Stay updated on digital trends, audience behavior, and competitor content
Requirements
Preferred Skill Matrix
SEO Writing Advanced Strong understanding of keyword usage and
optimization.
Copywriting Advanced Creative, persuasive writing for marketing assets.
Social Media Content Intermediate Experience writing for LinkedIn, Instagram, Facebook,
WordPress / CMS Intermediate Comfortable uploading and formatting content.
Analytics Understanding Basic Familiar with Google Analytics / performance tracking.
Team Collaboration Advanced Works effectively with designers, developers, and
marketing leads.
Benefits
Training / Project Done
Digital Marketing or Content Strategy certification (Google, HubSpot, or similar).
∙Hands-on experience with SEO tools like Yoast, SEMrush, or Ahrefs.
∙Portfolio of website blogs, ad copy, or brand campaigns.
Skills Required
- Advanced SEO writing skills and strong understanding of keyword optimization
- Advanced copywriting skills for creative and persuasive marketing assets
- Intermediate experience writing social media content for LinkedIn, Instagram, and Facebook
- Intermediate proficiency with WordPress or other CMS platforms
- Basic familiarity with Google Analytics and performance tracking
- Advanced collaboration skills with designers, developers, and marketing leads
- Digital Marketing or Content Strategy certification from Google, HubSpot, or similar
- Hands-on experience with Yoast, SEMrush, or Ahrefs
- Portfolio of website blogs, advertising copy, or brand campaigns
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The Company
What We Do
Skylink Fibernet is a Coimbatore-based telecommunications provider serving homes and businesses in Tamil Nadu. It delivers high-speed fiber broadband, IPTV and digital television, Wi-Fi 6, and enterprise connectivity, supported by fiber-optic infrastructure and technical support. The company also offers data-center infrastructure and related security and IoT services, aiming to provide dependable connectivity and entertainment for households, businesses, and communities.
