Job Overview
Persian Horizon is looking for a
highly strategic and conversion-focused Content Writer who understands how to
create content that supports lead generation, brand authority, investor
communication, and sales conversion.
This role is not limited to
social media captions or generic content writing. The ideal candidate must be
capable of creating high-impact marketing and sales content across multiple
platforms including Meta Ads, Google Ads, LinkedIn, landing pages, email
marketing, WhatsApp marketing, and website content.
The candidate must understand
business, investment psychology, direct-response marketing, urgency-based
messaging, and conversion-focused communication.
Key Responsibilities
Paid Advertising Content
Write high-converting ad copy
for:
- Meta Ads
- Google Ads
- LinkedIn Ads
- Create multiple variations of ad
hooks, headlines, and CTAs
Develop messaging angles focused
on:
- ROI
- investment opportunities
- business acquisition
- market positioning
- crisis/opportunity concepts
Funnel & Conversion Content
- Write landing page copy
- Develop lead nurturing sequences
- Create WhatsApp and email
follow-up flows
- Support conversion-focused
marketing campaigns
- Improve messaging clarity across
all funnel stages
Organic & Brand Content
- Create LinkedIn thought
leadership content
- Develop educational business and
investment content
- Write blogs, articles, and
website content
- Create scripts for founder
videos, reels, and short-form content
- Maintain consistent brand tone
and positioning
Sales Support Content
- Develop FAQ documents
- Create objection-handling content
- Prepare investor/business
presentation content
- Support sales team with
communication assets
Requirements
Required Skills &
Qualifications
Minimum 2–4 years of experience
in content writing, copywriting, or digital marketing
Strong understanding of:
- direct-response marketing
- conversion copywriting
- digital marketing funnels
- social media marketing
- lead generation campaigns
Experience writing for:
- Meta Ads
- LinkedIn
- Google Ads
- landing pages
- email campaigns
- Strong English writing and
communication skills
Ability to adapt tone for:
- luxury audiences
- investors
- business owners
- corporate communication
- Understanding of marketing
psychology and persuasive writing
Preferred Experience
Candidates with experience in the
following industries will be preferred:
- Investment
- Finance
- Real Estate
- Business Consulting
- High-ticket sales
- Luxury brands
Performance Expectations (KPIs)
The candidate will be evaluated
based on:
- Quality of ad copy and messaging
- CTR improvement on campaigns
- Lead quality contribution
- Conversion-focused writing ability
- Content delivery timelines
- Creativity and strategic thinking
- Ability to support sales and marketing objectives
Important Note
This is not a generic social
media content role.
We are looking for a strategic
writer who understands how to create content that drives:
- engagement
- lead generation
- trust
- conversion
- business growth
The ideal candidate must think
commercially, not just creatively.
Skills Required
- 2-4 years of experience in content writing, copywriting, or digital marketing
- Strong understanding of direct-response marketing
- Experience writing for Meta Ads
- Experience writing for LinkedIn
- Experience writing for Google Ads
- Experience with landing pages
- Strong English writing and communication skills
- Understanding of marketing psychology and persuasive writing
What We Do
Persian Horizon is a leading business consulting and marketing agency based in Dubai that helps businesses launch, grow, buy, and sell in the UAE market, offering services like company formation, investment consulting, and residency.
