Content Strategy Intern

Posted 16 Hours Ago
Be an Early Applicant
17 Locations
In-Office or Remote
Internship
eCommerce • Healthtech • Software
The Role
Six-month full-time internship supporting oral care brand marketing: research TikTok/Gen Z trends, generate content ideas, guide creator collaborations, write creative briefs, review and edit content, analyze performance insights, and track competitors and platform updates.
Summary Generated by Built In

Kenvue is currently recruiting for a:

Content Strategy Intern

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Senior Brand Manager - Oral Care

Location:

Asia Pacific, Indonesia, Jawa, Jakarta Raya

Work Location:

Hybrid

What you will do

The Kenvue Internship program is a six-month experience to help third or final year/recent Bachelor's degree in management or any related field develop leadership, analytical and communication skills through practical business experience and ongoing training & development, coaching and mentorship.  This role will enable the intern to have real-life work application of concepts and theories learned in the classroom.  This is a 6-month, full-time (40 hours per week) assignment aiming to start earliest this August/September.

We are looking for a Content Strategy Intern who is passionate about social media, digital trends, and content creation. This role will support the marketing team by helping identify emerging trends, generate content ideas, support creator collaborations, develop creative directions, review content for brand alignment, and analyze performance insights to help optimize future content. The ideal candidate is creative, curious, and eager to learn in a fast-paced digital environment.

Key Responsibilities

  • Research and identify the latest TikTok trends, viral content formats, and Gen Z insights relevant to the brand.
  • Generate creative content ideas and concepts for TikTok and other social media platforms.
  • Support KOL and affiliate content planning by providing content direction and creative recommendations to the agency.
  • Develop clear and inspiring creative briefs to ensure content aligns with brand objectives.
  • Review content submitted by creators and provide feedback to optimize performance and brand fit.
  • Monitor content performance, identify winning content patterns, and recommend ideas for continuous improvement.
  • Support simple video editing (e.g., CapCut/Canva) for quick content iterations or internal content needs.
  • Track competitors, emerging trends, and platform algorithm updates to identify new content opportunities.

What we are looking for

Required Qualifications

  • Third or Fourth year student or fresh graduate in Marketing, Communication, Multimedia, Digital Media, Visual Communication Design (DKV), Film, Creative Media, or related fields.
  • Passionate about TikTok and highly familiar with Gen Z trends, social media culture, and viral content.
  • Understands TikTok trends, storytelling, and platform algorithms.
  • Comfortable analyzing content performance and translating insights into new ideas.
  • Strong creative thinking with the ability to generate engaging content ideas.
  • Basic understanding of social media metrics and content performance.
  • Familiar with CapCut, Canva, or other basic video editing tools.
  • Detail-oriented, proactive, and able to work in a fast-paced environment.
  • Experience creating TikTok content, managing a personal/content creator account, or building a social media portfolio is a plus.
  • Self-driven, adaptable and a strong communicator and collaborator
  • Passionate to learn and be part of a dynamic team
  • Highly interested in the Sales, Marketing or Ecommerce tracks
  • Able to commit full-time for 6 months starting August/September

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

Skills Required

  • Third or fourth year student or fresh graduate in Marketing, Communication, Multimedia, Digital Media, Visual Communication Design, Film, Creative Media, or related fields
  • Passionate about TikTok and highly familiar with Gen Z trends, social media culture, and viral content
  • Understands TikTok trends, storytelling, and platform algorithms
  • Comfortable analyzing content performance and translating insights into new ideas
  • Strong creative thinking with ability to generate engaging content ideas
  • Basic understanding of social media metrics and content performance
  • Familiar with CapCut, Canva, or other basic video editing tools
  • Detail-oriented, proactive, able to work in a fast-paced environment
  • Self-driven, adaptable, strong communicator and collaborator
  • Highly interested in Sales, Marketing or Ecommerce tracks
  • Able to commit full-time for 6 months starting August/September
  • Experience creating TikTok content, managing a personal/content creator account, or building a social media portfolio

Kenvue Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kenvue and has not been reviewed or approved by Kenvue.

  • Fair & Transparent Compensation Pay is considered decent and competitive for the work performed. Base compensation combined with a solid benefits package supports a generally fair total rewards perception.
  • Healthcare Strength Comprehensive healthcare, life insurance, and disability plans are emphasized. Access to mental health resources and assistance programs further strengthens perceived health protection.
  • Parental & Family Support A global parental leave policy and support for adoption, fertility, and surrogacy are highlighted. These offerings contribute to a family‑friendly and supportive package for diverse families.

Kenvue Insights

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The Company
HQ: Summit, New Jersey
17,919 Employees
Year Founded: 2023

What We Do

Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, our iconic brands — including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec® — are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives. Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes. At Kenvue, we believe everyday care can not only make people well; it can make them whole. Beware of recruitment scams: https://www.kenvue.com/media/recruitment-scams-alert

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