Content Strategist

About us

Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.

We're home to more than 120 brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.

It's our ability to understand people and the things that matter to them that makes us Britain and Ireland's largest commercial news publisher. We reach around 70% of the UK's online population, 10% of the US online population, and over 100 million social followers around the world, connecting with them on who they are, where they live and what they love.

Your story, with Reach

As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.

We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.

We’ll help you build a career that works with your life, while giving you the space to create and grow.

About this role

As our Content Strategist you’ll fuel creative ideation, strategy and execution for branded and editorial campaigns, acting as a visible, trusted partner to major clients and agencies. 

Your work will elevate the visibility and impact of Reach’s commercial video proposition across social platforms.

Relationship-building will be central: you’ll nurture senior partnerships with client-side video influencers and in-house teams to grow direct video revenue. 

Using data and insights to steer creative choices, test and learn, and optimise for reach, retention and engagement. Day to day, you’ll collaborate closely with commercial, production, editorial, marketing and insight colleagues, communicating creative thinking and technical execution clearly to clients and stakeholders. 

You’ll shape clear, compelling narratives that bring our platform strengths and audience insight to life in social video. 

From top-line briefs, you’ll help lead ideation with Reach Studio, knowing when to use content creators, influencers or talent and how to brief each for maximum impact and you’ll champion fresh formats and new content strands across the business.

You’ll keep a sharp eye on Gen Z culture, internet trends and viral moments, spotting timely, reactive opportunities and moving quickly to capitalise on them. On production, you’ll roll up your sleeves on location and in-office shoots, give edit feedback, and protect the integrity of the original idea through to final delivery.

What you’ll need to succeed:

You’re a cross‑functional content strategist who partners seamlessly with Design, Sales, Editorial, Commercial, Clients and Agencies to turn business goals into platform‑smart work. 

You have a proven track record of creating editorial and branded social and video content, and of delivering engaging, end‑to‑end cross‑platform campaigns.

Native to TikTok, Instagram, YouTube and Snap, you know formats, trends and audience behaviours, and you tailor ideas accordingly. You’re strong on creative ideation, crisp copywriting and scripting for both short‑form vertical and longer‑form video, with an eye for visual storytelling that drives retention. 

You use audience insights and performance data to inform strategy and optimise against watch time. You can identify, pitch and brief the right creators, keep stakeholders aligned, and manage approvals smoothly. 

Comfortable working autonomously as well as collaboratively, you stay organised and communicate clearly. You’re culturally tuned‑in to youth culture, internet trends, pop culture and social good, with a track record of shipping on‑brand, measurable, impactful content.

How we'll look after you

We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits, including:

• 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.

• An extra day's paid leave each year to volunteer for a cause close to your community or your heart.

• Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!)

• Bonus scheme - you'll get a stake in our success and a chance to add to your annual earnings.

• Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.

• Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers. If there's something you want to understand more about, just ask - it won’t make a difference to your application.

• A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.

• Private healthcare - [insert for you/your partner/your family]

• Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.

• Wellbeing support - including a 24/7 assistance programme for you and your family.

• Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.

• Interest-free loans - including for season tickets and technology.

How we'll look after you

We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits, including:

• 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.

• An extra day's paid leave each year to volunteer for a cause close to your community or your heart.

• Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!)

• Bonus scheme - you'll get a stake in our success and a chance to add to your annual earnings.

• Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.

• Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers. If there's something you want to understand more about, just ask - it won’t make a difference to your application.

• A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.

• Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.

• Wellbeing support - including a 24/7 assistance programme for you and your family.

• Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.

• Interest-free loans - including for season tickets and technology.

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.