Content Strategist

VERB is a digital marketing and technology agency located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world’s biggest destinations, resorts, and travel brands—and with our employee travel credit, it’s easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office– or wherever we happen to be working. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast

Sound good? Great, here’s who we’re looking for…

The Content Strategist provides a holistic approach to content strategy for VERB’s clients. They have a deep understanding of marketing principles and are able to apply that knowledge when owning content strategy and deliverables. 

What You Will Do

• Write and edit clear, concise, compelling, and high-quality website copy, ad copy, social media posts, video scripts, blogs, and email copy as required for VERB clients

• Write copy that reflects an established brand voice
• Review existing content for gaps and quality and make recommendations on improvements
• Proofread copy for colleagues
• Coordinate and set up brainstorms, as well as create tickets to keep projects on track
• Implement keyword strategies as recommended by the SEO team
• Develop content calendars for clients and work with SEO and Analytics teams to review data and insights to make informed recommendations 
• Be vigilant about staying on top of news, developments, and trends that impact tactics, and clearly communicate these findings to clients and colleagues
• Support with the development of voice and tone guides, as well as brand guides, for clients
• Attend client status calls as required

• 2+ years of copywriting experience

• Post-secondary education in Journalism, English, Communications, Advertising, Marketing, Business, or equivalent experience
• Strong creative mindset with the ability to think outside of the box
• Proven experience developing and executing highly creative and effective brand and content strategies and campaigns
• Avid interest in implementing new tactics and harnessing the power of new tools
• Demonstrated ability to create and present creative ideas and solutions to both clients and internal management
• Possesses a keen interest in measuring success by numbers and are able to share those insights with clients in an easy- to-understand way
• Has a general knowledge and understanding of SEO best practices
• Able to provide support and coach junior Copywriters
• High attention to detail with a keen eye for copy editing (grammar, punctuation, spelling, etc.).
• Strong written and verbal communication skills in English
• Must be comfortable engaging with clients and able to support new business initiatives as requested by leadership
• Highly organized with the ability to function in a fast-paced business environment
• Able to troubleshoot and problem solve 
• Proven ability to meet deadlines while managing multiple projects concurrently and demonstrates excellent time management skills
• Willing and able to collaborate with other teams and departments
• Stays up-to-date with the latest technology and trends in the world of digital marketing

Our benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you’re around.

In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:

• 80% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up your claims
• A healthy living account
• Company matching RRSP program
• Top up for Parental/Pregnancy leave
• Remote and flexible work arrangements
• Transit and fitness discounts
• Recreational sports teams
• Learning and development opportunities with a multitude of resources
• Internal recognition programs