The Role
Develop and execute content strategies aligned with business goals. Conduct audience and keyword research, oversee SEO-friendly content creation, manage editorial calendars and workflows, analyze performance using digital marketing tools, and optimize content for engagement and conversions. Collaborate with marketing, product, sales, leadership, creative teams, and external partners while monitoring industry trends and experimenting with new content formats and AI tools.
Summary Generated by Built In
Key Responsibilities:1. Content Strategy & Planning
- Develop and implement a comprehensive content strategy aligned with business and marketing goals.
- Conduct audience research to understand target demographics, behaviors, and pain points.
- Define content goals, themes, and messaging frameworks for different channels.
- Oversee the creation of high-quality, engaging, and SEO-friendly content (blogs, website copy, whitepapers, social media, etc.).
- Collaborate with writers, designers, and video teams to ensure brand consistency.
- Optimize content for SEO, readability, and conversion.
- Plan and maintain an editorial calendar to ensure timely content publishing.
- Manage content workflows, approvals, and revisions efficiently.
- Conduct keyword research and implement SEO best practices.
- Monitor content performance using tools like Google Analytics, SEMrush, or Ahrefs.
- Adjust strategy based on data insights and engagement metrics.
- Develop content distribution plans for social media, email marketing, and paid channels.
- Collaborate with social media and digital marketing teams to amplify reach.
- Explore partnerships, guest blogging, and influencer collaborations.
- Work closely with marketing, product, sales, and leadership teams to align content with business objectives.
- Gather insights from internal teams to create valuable, relevant content.
- Stay updated on industry trends, competitor content strategies, and new content formats.
- Experiment with new content approaches, AI tools, and interactive formats.
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Sellability is a real estate consulting firm that partners with developers to improve project outcomes. It combines strategy, marketing, and sales in a unified, closed-loop operating approach designed to increase inventory absorption, sharpen market positioning, and generate predictable cash flows. The company emphasizes real-time market feedback, execution support, continuous recalibration, and measurable growth rather than isolated short-term sales spikes.
