Content Strategist and Producer

Posted 2 Days Ago
Be an Early Applicant
Beverly Hills, CA, USA
In-Office
85K-95K Annually
Mid level
Real Estate
The Role
The Content Strategist will manage social media strategy, create engaging luxury content, and collaborate with creative teams for branding initiatives.
Summary Generated by Built In

The Agency is a global, boutique real estate brokerage representing a portfolio of properties across the world’s prime markets and celebrated destinations. The Agency is one of the fastest-growing luxury, boutique brands in the world. Our clients and agents benefit from our international team across in-house creative, public relations and technology. The Agency has closed more than $104 billion in real estate transactions since 2011, comprising over 150+ offices in 15 countries and counting.

Position Summary

The Agency is seeking a luxury media strategist and producer who can shape brand storytelling across platforms. This individual will manage the content strategy for our corporate social media platforms and support the content needs of the marketing team, particularly on The Agency’s owned media channels. Success in this role requires strong creative instincts, digital fluency, and seamless cross-functional collaboration. Responsibilities range from execution of content strategy, agent facing staff guidance and support, collaboration with retained vendors, and contributions to corporate marketing initiatives. This individual will be responsible for a unique set of content-related tasks within the organization, but will function as part of an international team of talented and inspiring marketers. 

Essential Job Functions & Responsibilities:
  • Create and oversee the execution of the social media strategy across platforms, with short-form storytelling and a platform-native focus
  • Lean into video-native content with a hands-on approach to creating engaging content for a luxury consumer
  • Collaborate with photographers, videographers, editors, and creative vendors to execute high-quality content production.
  • Consider performance-oriented concepts with a unique execution that feels authentic to the brand
  • Manage the relationship with our longstanding social media vendor
  • Research and write original content for various owned media outlets
  • Host classes and trainings on social media trends and best practices for staff and agents
  • Partner closely with Marketing Account Managers to support agent and brand initiatives.
  • Deliver exceptional execution of content ensuring The Agency remains an industry leader in media and communications
  • Partner with fellow team members to ensure a positive experience for the agent community
  • Actively contribute to the success of all content outlets and marketing initiatives, including the The Agency Journal
  • Work closely with designers and fellow writers to achieve optimal ROI for all efforts
  • Engage with leadership to ensure brand vision is captured on all channels
  • Translate analytics into actionable content recommendations, with use of AI-assisted tools
  • Success will be measured in audience growth, engagement enhancement, and improved brand reach
  • Perform other tasks as directed
  • Full-time, hybrid position at home and in the Beverly Hills location
  • Some travel may be requested
Required Skills & Experience:
  • Bachelor’s degree
  • 6-7 years content production, social media, and / or copywriting experience
  • Experienced lifestyle writer
  • Strong understanding of luxury branding, design, architecture, travel, and lifestyle culture
  • Impeccable grammar, proofreading and copyediting skills
  • Highly detail-oriented
  • Strong written, verbal and interpersonal communication skills across all levels of the organization (internal and client-facing)
  • Exceptional organization and time management skills; ability to juggle multiple competing priorities
  • Experience leveraging AI and emerging content technologies to improve creative workflows is a plus
  • Proven ability to gain trust and respect by consistently demonstrating sound critical-thinking skills and maintaining composure in stressful situations
  • Exceptional initiative and follow-through skills. Knows what needs to be done and operates with a sense of urgency, focus and discipline
  • Desire to collaborate with a team of local, national, and global marketers

Compensation:

Salary - $85,000-$95,000 USD. Compensation will be determined based on the skills and qualifications of the applicant, along with the requirements of the position.

It is the policy of The Agency not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because they are a protected veteran.

Skills Required

  • Bachelor's degree
  • 6-7 years content production, social media, and/or copywriting experience
  • Strong understanding of luxury branding, design, architecture, travel, and lifestyle culture
  • Exceptional organization and time management skills
  • Experience leveraging AI and emerging content technologies to improve creative workflows
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The Company
HQ: Beverly Hills, California
1,822 Employees
Year Founded: 2011

What We Do

The Agency is a full-service, luxury real estate brokerage and lifestyle company representing clients worldwide in a broad spectrum of classes, including residential, new development, resort real estate, residential leasing and luxury vacation rentals. Since its inception in 2011, The Agency has redefined the business of real estate, modernizing and advancing the industry by fostering a culture of partnership in which all clients and listings are represented in a collaborative environment by all of its agents. Shunning the traditional model of how real estate is practiced, our agents share their knowledge, spheres of influence, contacts and expertise, ensuring our clients better representation and a true competitive edge. This approach has proven highly successful. Four years after its inception, The Agency was L.A.’s most outstanding real estate brokerage, with 13 of our agents ranked among the top 250 realtors in the United States, as measured by total sales volume by the Wall Street Journal and REAL Trends, Inc. To date, The Agency has closed more than $8.62 billion worth of real estate transactions and established itself as a preeminent player in the luxury real estate market, representing many of the country’s most visible and high-end properties. The Agency extends far beyond what a conventional brokerage firm offers. It envisions itself as both a lifestyle company committed to informing and connecting global communities, and as a creative agency offering design, marketing and sales solutions for buyers, sellers, developers and investors across the globe.

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