💪 What do we expect from the Content Manager & Social Lead??
- 3+ years of experience in content marketing or social media marketing
- 3+ years of experience working in web3, namely B2B marketing
- Strong understanding of decentralized infrastructure, protocols, governance, tokenomics, and DeFi
- Strong understanding of web3 culture, with a ‘finger on the pulse’ within the industry
- Experience working with multiple communication verticals like social, blog, email, multimedia (livestreams)
- Experience working with third-party tooling like CRMs, Semrush, Figma
- Experience working and coordinating professionally with industry partners on collaborative projects
- Experience driving SEO strategies and a solid understanding of key frameworks for content marketing
- Ability to write technical content and documentation
- Ability to effectively communicate deeply technical concepts with differing applications to varied audiences
- Native or fluent in written English
💡Responsibilities
- Own the strategy, maintenance, and distribution of content on Aragon’s blog and resource library
- Own the strategy, maintenance, content, and growth of Aragon’s key social media platforms, namely Twitter (X) and LinkedIn
- Lead ideation, planning, and execution for growth initiatives on social media channels, leveraging new opportunities across both existing and new channels
- Identify and keep on top of web3 culture and industry trends to implement and leverage within our own social strategy
- Drive multimedia content campaigns like Spaces and Livestreams
- Devise a strategy for and continue to maintain email communications for Aragon
- Support the Head of Marketing on GTM and campaigns as and where content plays a key role
- Support partner launches and initiatives through content and social planning & execution
- Support the product team in the development and maintenance of Aragon’s docs
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What We Do
Firms or companies exist in order to create value by using resources to create products or provide services. However, intermediaries and third parties such as governments decrease the output of those organizations by imposing restrictions and creating complex regulatory frameworks. Aragon was born to disintermediate the creation and maintenance of companies and other organizational structures. We were very inspired by Nobel prize Ronald Coase and his amazing paper The Nature of the Firm and Yochai Benkler's Linux and the Nature of the Firm. Both explore the concept of company. We believe that blockchain and the Internet are changing the incentives structure for companies to exist, and we are building tools for the next generation of companies that will take advantage of these changes.