Phoenix enables digital transformation across the UK public sector, empowering organisations to innovate with cloud and hybrid infrastructures, data, AI, security and collaboration technologies.
We are now hiring a Search Optimisation Specialist to join our Marketing team and help maximise Phoenix's visibility across traditional search engines, AI-powered search experiences and generative AI platforms.
This role will focus on improving discoverability across SEO, Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), ensuring Phoenix content is positioned effectively wherever customers search for information. Working closely with content, marketing and subject matter experts, you will help develop strategies that improve rankings, citations, engagement and overall digital visibility.
What will you be doing?
- Develop and execute SEO, AEO and GEO strategies to improve visibility across search engines and AI platforms.
- Conduct keyword, topic and prompt research to identify optimisation opportunities.
- Optimise content and on-page elements for traditional search engines and AI-powered search experiences.
- Apply structured data, metadata and schema markup to improve discoverability and citation performance.
- Structure content to enhance visibility within AI-generated answers, chatbots and voice search environments.
- Monitor rankings, visibility and citation performance across SEO, AEO and GEO channels.
- Produce reporting and insights for stakeholders, highlighting performance and opportunities.
- Monitor industry trends, search algorithm updates and changes across AI platforms.
- Identify content opportunities and optimisation improvements across the business.
- Support paid search activity by optimising ad copy, landing pages and campaign performance.
What are we looking for?
- Strong experience in SEO and search optimisation roles.
- Hands-on understanding of AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation).
- Strong analytical skills and attention to detail.
- Advanced understanding of SEO best practices, schema markup, structured data and E-E-A-T principles.
- Strong awareness of how AI-powered platforms surface, summarise and cite content.
- Experience using search and analytics platforms such as Google Search Console, Ahrefs, SEMrush and Screaming Frog.
- Ability to analyse ranking, visibility and citation data to generate actionable insights.
- Strong communication skills and ability to explain technical concepts clearly.
- Organised and proactive approach to managing multiple priorities.
Experience & Qualifications
- Experience developing and executing SEO strategies.
- Experience optimising content for search engines and AI-powered discovery platforms.
- Experience analysing performance metrics and making data-driven recommendations.
- Experience working within marketing, digital marketing or content-focused environments desirable.
Practical stuff
Where is the role based?
Primary location is our HQ in Pocklington (YO42).
What about hybrid/remote working?
Hybrid working is supported, with a minimum expectation aligned to team requirements.
How many interviews?
Following a screen with the Recruitment Team, you can expect a two-stage interview process, one online and one in-person.
Important BPSS Check
As part of our recruitment process and due to the nature of the work we do, all employees are required to undertake a BPSS check. While some employees may require further security clearance, the BPSS check is mandatory and all offers of employment are conditional upon successful completion.
Have you made it this far?
If you're still reading, we think there's a strong chance you might be our kind of person.
Here's the thing, research suggests many women and underrepresented groups don't apply unless they meet every requirement. Even if you don't tick every box above, we encourage you to introduce yourself.
We believe a diversity of perspectives and experiences makes a team stronger and the stronger our team, the more successful we will be.
Skills Required
- Experience in content marketing, content strategy or search optimisation roles
- Excellent writing and editing skills with strong attention to detail
- Strong understanding of SEO principles and content optimisation best practices
- Awareness of Answer Engine Optimisation (AEO) and AI-driven search platforms
- Understanding of how tools such as ChatGPT and Perplexity discover and present information
- Experience using content management systems (CMS)
- Experience using analytics tools to measure content performance
- Ability to analyse data and translate insights into actionable content recommendations
- Strong collaboration skills and ability to work across multiple teams and stakeholders
- Organised and proactive approach to managing multiple content priorities
- Marketing, Communications, Digital Marketing or related qualifications
- Successful completion of BPSS check (baseline personnel security standard)
What We Do
Phoenix Software utilises technology to enable UK organisations to innovate and transform, delivering remarkable, outcome focused IT solutions and services. Phoenix supports digital transformation in the workplace by understanding the individual goals of organisations and harnessing the power of cloud, data, AI, security, and collaboration tools. Phoenix is a signatory on the Race at Work Charter and Disability Confident Committed employer. The company is also actively involved in Women in IT Network, set up to encourage more women into the IT industry. Phoenix is Microsoft’s UK Partner of the Year 2021.
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