Content Marketing Strategist

Summary

As a Content Marketing Strategist, you are the leader of your accounts. You’re adept at developing, selling in, managing, and evaluating content marketing campaigns and ongoing activity for a number of clients, with whom you will build strong relationships and trust. 

You have a good commercial IQ and you understand how to manage agency profitability and client budgets. You will most likely have a minimum of three years’ experience agency side, with some experience in PR or content as well as a good understanding of SEO and social media platform operations.

Key responsibilities 

• Onboarding clients into PR & content, making budget and KPI recommendations and roadmap creation
• Manage the client accounts plan for our content campaigns and reactive PR service
• Drive and own the performance of your accounts. You are responsible for hitting KPIs and retaining clients
• Created detailed reports on search performance and work externally, proving ROI to clients
• Communicate directly on calls and via other comms with our clients, keeping them informed, educated and excited
• Ask killer questions to know the brief inside out and set KPIs for the PR, social & content teams
• Report on PR, social & content performance internally to the VP of Content Marketing 
• Work to improve client performance and deliver regular high-quality results for brand, SEO, PR and social (whatever the KPI)
• Manage the workload of execs who are working on your accounts making sure they are completing tasks/outreach 
• Train, supervise, direct and sign off campaign execution angles, and releases for your accounts, providing feedback to help execs perform better each time
• Pulling your account team together to dream up, design, develop and deliver campaigns
• Own campaign ideation and brainstorming, working closely with the creative team to deliver top-tier campaign ideas to clients
• Own reactive campaign ideation and strategy, providing creative ideas to land our clients into current news moments
• Understand how we can deliver bigger than just links

Content Marketing Skills 

• Be able to craft stories that generate interest from multiple areas from PR to social 
• Understand industry analysis and know trends in PR & wider popular culture - creating thought leadership to market the agency
• Be able to develop and run data first (search first) ideas using audience, data and topics that are relevant as well as creative cross-channel campaigns
• Writing press releases
• Leading strategy on media lists, creating a detailed approach to outreach for execs to follow that will lead to successful campaigns
• Ensure our PR sell-in tactics are successful
• Understand what stories and content the press like to cover
• Be aware of what competitors are doing to land links and media placements
• Spot opportunities to deliver above and beyond the link target or spot new hooks
• Make it your mission to help support the execs to turn around struggling campaigns 

INTERNAL RESPONSIBILITIES

• Working on new business for the agency and running pitches to drive revenue
• Drive agency culture through your everyday work and engagement with others in the team
• Support the wider team in training junior team members
• Contribute to creating and improving operational processes within the PR & social team
• Line manage junior team members where required
• Contribute to agency and campaign marketing

WHAT WE CAN OFFER YOU

• A salary of $75-85K depending on experience
• A generous vacation allowance + public holidays
• Vacation loyalty program
• Work from anywhere for up to 1 month
• Your Birthday off
• Christmas and New Year office shut down
• Access to health care cover
• Company 401(k) program
• Enhanced maternity and paternity leave program
• Flexible and hybrid working
• Bucket list scheme - an opportunity to experience a life dream!

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EQUAL OPPORTUNITIES

At Rise at Seven we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all suitably qualified candidates regardless of their race, religious beliefs, age, sex, sexual orientation or disability.