Content Marketing Specialist

Company Description

Zayo provides mission-critical bandwidth to the world’s most impactful companies, fueling the innovations that are transforming our society. Zayo’s 141,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo’s communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.

Company Description

Zayo Group provides Communications Infrastructure services, including fiber and bandwidth connectivity, colocation and cloud services to the world’s leading businesses. In addition to high-capacity dark fiber, wavelength, Ethernet and other connectivity solutions, Zayo offers colocation and cloud services in its carrier-neutral data centers. Zayo provides clients with flexible, customized solutions and self-service through Tranzact, an innovative online platform for managing and purchasing bandwidth and services.

Position Description

• Research, ideate, and create high quality content that aligns with market and customer insights

• Develop original content including blogs, articles, infographics, videos, e-books, and multimedia for distinct buyer personas and buyer journeys

• Write at least 4 blogs per months, in collaboration with subject matter experts across the company

• Identify gaps in marketing funnel and proactively identify opps for content optimization

• Work cross-functionally to create content that support go-to-market moments

• Make strategic recommendations for the best format for content and develop distribution plans for getting it in front of the right audience at the right time

• Drive and manage all design processes related to collateral you design

• Develop a clear POV on the on best channels for activation of your content

• Implement best-in-class SEO

Minimum qualifications

• 1+ years of experience developing and distributing content

• Familiarity with basic demand gen best practices and processes

• Comfortable creating and managing editorial calendar

• Strong writing skills, including grammar, style and tone

• Superb editing skills

Preferred qualifications

• Experience working on a B2B content team

• Thorough understanding of marketing buyer journeys

• Knowledge and experience with multiple content mediums including videos to podcasts to blogs and beyond

• Experience working with designers and other team members to top, middle and bottom of funnel content

• Knowledge of SEO tools and best practices

• Experience with content management platforms

• Passion for technology and infrastructure

The Base Pay Range: $56,300 - $75,050, commensurate with experience.

Benefits, Rewards & Wellness

• Excellent Health, Dental & Vision Insurance

• Retirement 401(k) Savings Plan

• Fitness membership discounts

• Generous paid time off policy including paid parental leave

Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.