Content Marketing Specialist

Our mission is to open the door to the life-changing impact of education and help make education accessible for all. As a nimble growth stage start-up, we've emerged as the leading online education platform helping over 30 million learners and educators each month. Study.com has earned numerous awards and it has been recognized as one of the most transformational companies in EdTech, living up to our commitment to all learners: Breakthroughs Start Here. From students and educators in over 9,000 school districts that use Study.com, to working adults striving to complete their college degree or gain professional certifications, we empower them to reach their full potential. Our product is our impact! Across our college programs alone we have saved students over $200M in tuition and enabled tens of thousands to become nurses, teachers, accountants and more. Additionally, as part of our mission we’ve donated over $27 million across social impact programs to learners and educators.

The Content Marketing Specialist is responsible for researching and planning content designed to attract links from high quality websites. The Specialist will be familiar with trends and hot topics in education, test prep, and career licensure and will identify content ideas that are new and interesting to prospective linkers. 

The contractor will be expected to work during Study.com's Pacific Time business hours Monday - Friday. Additionally, they will need to use their own computer and have reliable access to high-speed internet. 

• Research and plan content designed to engage the target audience 
• Identify interesting topics, monitor trends, and analyze audience interests 
• Manage content production pipeline, including sourcing subject-matter experts and top-notch writers and reviewers 
• Write and edit articles 
• Collaborate with outreach specialists, prospectors, and other content specialists to ensure a smooth pipeline from content creation to links 
• Use AI to accelerate and innovate on content production processes 
• Delve into data and insights to develop content around unique, newsworthy perspectives 
• Research prospects to identify audiences and segments for campaigns; use prospect research to generate winning content ideas 

What You'll Bring to the Role:

• Minimum 3 years developing marketing content for link building 
• SEO expertise 
• Demonstrated success researching and publishing content that drives links 
• Familiarity with supportive tools like Ahrefs, SEMRush, Muckrack, and Canva 
• Experience with education or career licensure domains 
• Excellent written and spoken English language skills 
• Prior work experience in a remote setting 
• Deep familiarity with US education system and media interests 

Why You'll Love Working For Us:

The salary range associated with this job considers the skill sets, experience and training required for this role.

At Study.com, we know that strong communities are built on the power of our diversity, and we respect and strive to understand for the diverse identities, race, ethnicities, backgrounds, and perspectives of our team members. Our work and company culture have been consistently recognized, including:

Study.com provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements.

Study.com complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws.