Content Marketing Specialist

MAIN FUNCTION:

Responsible for the development, execution, and optimization of strategic marketing initiatives across PNY’s distribution and reseller channel ecosystem. This role assists the Marketing Manager with planning and executing SPIFF programs, MDF initiatives, co-branded campaigns, and targeted account-based marketing efforts to drive partner engagement, revenue growth, and brand visibility.

As a supervisory role, the Channel Marketing Specialist manages and mentors the Channel Marketing Associate, ensuring the successful execution of daily channel marketing operations while maintaining alignment with organizational objectives. This position serves as a key liaison among Marketing, Sales, Product Management, and external partners, ensuring that all channel marketing activities are executed efficiently, on-brand, and with measurable impact.

QUALIFICATIONS:

· Bachelor’s Degree or equivalent work experience

· 3+ years Marketing experience (B2B/Channel/Technology experience is a plus)

· Self-starter with demonstrated project management experience

· Strong analytical and problem-solving skills

· Excellent written and verbal communication skills in English

· Working knowledge of Microsoft Office, Outlook, Google Analytics (a plus), and Microsoft Dynamics (a plus)

· Copywriting knowledge a plus

· Organization and priority-setting skills, and the ability to multitask in a fast-paced environment

· Strong initiative and ability to work independently or collaboratively

WORKING CONDITIONS:

The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job.

KEY RELATIONSHIPS:

· Colleagues (Product Marketing Managers, Creative Marketing & Ops Depts, Commercial/OEM Sales Team)

· Partner Ecosystem (In-channel includes DMRs, e-tail accounts, distributors, and others) and NVIDIA (marketing communications, sales, program managers).

· Website and print publication editors and writers, social media platform personnel, and PNY contractors

· Strategic accounts

DUTIES AND RESPONSIBILITIES

· Assist in the creation of channel marketing programs and campaigns

· Support production of all channel sales materials

· Assist with collateral development and content support for professional sales channels and distribution of partner communications

· Supervise updates and maintenance of partner portals, resource centers, and marketing content

· Oversee the development and execution of partner communications, including e-blasts, newsletters, and campaign messaging

· Collaborate with internal teams (Sales, Product Marketing, Creative, Operations) to align campaign execution and messaging

· Ensure all partner-facing communications maintain brand consistency and strategic alignment

· Own campaign tracking and reporting across platforms, including HubSpot, Google Analytics, and internal dashboards

· Analyze campaign performance, partner engagement, and ROI to identify optimization opportunities

· Provide regular performance updates and actionable insights to Marketing leadership and Sales teams

· Ensure compliance with internal policies and partner requirements for all incentive and funding programs

· Coordinate with Operations and Sales teams to validate claims, track participation, and ensure timely fulfillment.

· Work with the Creative Marketing team in coordinating the communication of promotional initiatives (execution of the approved programs and ensuring compliance)

· Assist the Marketing manager with designing and managing partner programs, including SPIFFs, promotions, co-branded campaigns, and targeted account initiatives

· Track and coordinate PNY professional channel sales material placement on partner websites

· End-to-end scheduling, development, and management of marketing campaign activities

· Directly supervise the Channel Marketing Associate, providing guidance, delegating tasks, and overseeing performance

· Review and approve work, including campaign execution, reporting, and communications

· Support professional development through training, mentorship, and continuous feedback

· Ensure all campaign deliverables are completed on time, within scope, and aligned with brand standards.

· Manage campaign timelines, calendars, and deliverables across internal teams and external partners.

· Ensure operational efficiency by optimizing workflows, processes, and task management

· Work with the in-house graphics team to develop creative and compelling campaign content for awareness and lead generation campaigns

· Work with key stakeholders within the commercial group to create and manage marketing campaigns (including online and pay-per-click advertising), social campaigns, and the execution of automated email campaigns

· Work closely with Marketing (Product, Creative, and Channel) and Sales teams

· Support events (in-person and virtual) in planning and execution

· Other activities as assigned

COMPENSATION:

The base salary range for this position is $70,000.00 to $75,000.00; the exact salary depends on several factors such as experience, skills, education, and budget.

BENEFITS OVERVIEW:

We offer a competitive benefits package that includes medical, dental, vision, basic life and AD&D coverage, short- and long-term disability, a 401(k) retirement plan, annual discretionary salary increases and bonuses. Employees receive paid company holidays, paid time off, and access to company-paid training. Optional benefits include tuition reimbursement, a 529 college savings plan, pet insurance, legal and ID theft coverage, and other voluntary insurance plans.