Content Marketing Specialist

Posted 10 Days Ago
Be an Early Applicant
Hiring Remotely in London, England, GBR
In-Office or Remote
Mid level
eCommerce • Software
The Role
Own and execute a multi-channel content strategy for the companys SaaS products (preferably hospitality). Create and maintain datasheets, web pages, videos, case studies, social and ad copy, sales enablement content, and press releases. Optimize content for SEO/SEM, analyze performance, collaborate with stakeholders, manage multiple projects in an agile model, and drive brand-building and conversion-focused content.
Summary Generated by Built In
Company Description

Hoist Group has been providing holistic technology solutions to hoteliers around Europe, Middle East and Africa for over 20 years. We are a market leader in innovative Property Management, Internet Access, TV Systems, Locks and Interior Equipment, and support. We have also recently launched Consulting Services, and a comprehensive Dashboard platform aimed at helping hoteliers modernise and make their businesses efficient and guest oriented. Headquartered in Stockholm with 20 offices across EMEA, Hoist Group has more than 400 dedicated staff serving over 8,000 unique hotels. This role is based at our London office, with some travels when required. 

Job Description

We are seeking an experienced and outcome driven Marketing Content Specialist to join our growing Marketing team. Working closely with stakeholders across the business you will have full ownership for creating and executing a content strategy that focuses on delivering compelling, punchy, brand-building and conversion-driving content.

To be successful in this role, you will have experience of writing content for the SaaS industry (preferably aimed at the hospitality sector). You will have a passion for turning complex / technical language into simple and engaging content.

Further, you will have a proven track record of successfully developing and managing a company’s content strategy and the ability to drive our multi-channel approach forward and get the attention of prospective and current clients in an increasingly competitive market.

You will also bring to the role experience of SEM/SEO, strong analytical skills, and the ability to manage multiple projects/tasks and work effectively within an agile delivery model.

Creativity in content ideation is key to this role.

Types of content you’ll plan, create, publish, and maintain:

             •          Datasheets, brochures, factsheets

             •          Videos

             •          Web pages / landing pages

             •          Sales enabling content

             •          Social sliders / posts

             •          Infographics

             •          Case studies

             •          Value calculators

             •          Email / phone call / LinkedIn scripts for Sales/marketing

             •          Ad content

             •          Press releases

             •          Other innovative content

Qualifications

Education:

Bachelor’s Degree ideally in a Marketing, or Marketing-related degree

Experience:

Solid experience of at least 3 years in Marketing content ideation and creation

Additional Information

National & international travel may be required. 

This role offers 34 days’ holiday including bank holidays.

On successful completion of probation, you will also have the opportunity to choose additional benefits, including private healthcare and workplace pension.

We are seeking motivated and high energetic people. You will have a key role in the company and the opportunity to play a key part in the organisation.

What’s more, you enjoy working in a dynamic international environment where customer service & satisfaction are the drivers. Finally, you are results-oriented, you have good communication skills, you work well and remain focused when under pressure and enjoy being a valuable team-player within geographically dispersed teams while able to work autonomously when needed.

If you are up for the challenge and interested in joining our team, we welcome your application via our job portal:

https://jobs.smartrecruiters.com/Hoistgroup

We thank everyone for their interest in this opportunity, however due to the volume of response we receive if you have not heard from us within 10 working days regretfully your application has been unsuccessful.

Skills Required

  • Bachelor's Degree in Marketing or related field
  • Minimum 3 years experience in marketing content ideation and creation
  • Experience writing content for SaaS products (hospitality experience preferred)
  • Experience with SEM and SEO
  • Strong analytical skills and ability to measure/optimize content performance
  • Ability to manage multiple projects and work effectively within an agile delivery model
  • Excellent written communication and ability to simplify complex technical language
  • Creative content ideation and multi-channel content production skills
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The Company
HQ: Galway
2,800 Employees
Year Founded: 1985

What We Do

Planet provides integrated software, payment and technology solutions for its customers in the Hospitality and Retail sectors and worldwide via a network of global Financial Services Partners. Founded over 35 years ago, we have evolved our services, delivering an innovative digital commerce platform that puts customer experience first. With headquarters in London and around 3,000 expert employees located across six continents we serve customers in over 120 markets. Life Our Story Founded more than 35 years ago in Ireland, Planet now operates in over 120 markets and employs around 3,000 staff in more than 40 offices worldwide. Our software and payment technology helps businesses unlock the benefits of a more connected and digital world and delivers a more enjoyable customer experience at the same time. We have an exciting journey ahead of us as we look to deliver connected commerce that puts the customer experience first. Our People What makes us tick? We are dedicated to simplifying, improving and positively surprising the businesses and people we work with. We’re focused on innovation to ensure that our products and services are always ahead of the competition. We are committed to attracting the widest range of people and providing an environment where they can flourish. If you want to join us, take a look at our open jobs. What we do We’re here to help our customers and partners make the most of the connected commerce revolution. We’ve built our reputation for putting our partners first over 30 years, which has helped us become the trusted integrated software and payments partner for the world’s greatest brands and financial services institutions. Our technology and payments platforms help our customers and partners deliver a more enjoyable experience for shoppers, guests and consumers. And additional value added services in marketing consultancy, data, intelligence and insight unlock more revenue.

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