Product Marketing Manager

Maxima is the agentic system of work for enterprise accounting, purpose-built to deliver audit-ready, continuous close. Our founders have experience coming from both sides of the problem: from overseeing the finance org at Rubrik, to building month-end close systems at companies like Twitter and Netflix.

We raised our $41M seed + series A funding, from top tier investors like Redpoint Ventures and Kleiner Perkins, are backed by finance leaders at companies such as Rippling, OpenAI, and Ramp, and was recognized as a best place to work by SF Business Times and Silicon Valley Journal.

The Role

We are hiring a Product Marketing Manager to own positioning, messaging, and go-to-market strategy across Maxima's product platform: five products, along with our growing integration ecosystem. This is a hands-on, builder-operator role.

You will work closely with product, engineering, founders, customers, and marketing to translate complex accounting workflows and AI capabilities into clear, differentiated narratives that build trust with enterprise buyers. You will lead go-to-market for new features and products as they ship, and run a continuous research practice to understand how different customers use Maxima to solve specific pain points, and where they find real value in the platform.

Our audience is controllers and senior accounting leaders at mid-market and enterprise companies. They are pressed for time, allergic to hype, and responsible for some of the highest-stakes workflows in the business. Every piece of positioning and every launch should reflect that.

What you'll do

• Own product positioning, messaging, and narrative across all five Maxima modules and our integration ecosystem as the platform evolves

• Lead go-to-market for new feature and product launches, from research and narrative through launch materials

• Translate complex accounting workflows and AI capabilities into simple, differentiated stories and workflow guides that resonate with enterprise accounting leaders

• Conduct ongoing customer research, including win/loss, customer interviews and usage analysis

• Partner closely with product and engineering to deeply understand new capabilities as they're built and turn them into compelling positioning ahead of launch

• Partner with Sales and Customer Success to gather win/loss insight, objections, and real usage patterns that inform product marketing strategy

• Build and maintain competitive positioning

• Partner with demand generation to ensure positioning and launch narratives show up consistently across campaigns and content

About you

• Strong positioning instincts. You can take a technically sophisticated, multi-product platform and articulate exactly why it matters to enterprise buyers

• Track record of leading product or feature launches end to end

• Experience running customer research, including interviews and usage analysis, and turning findings into positioning and strategy

• Exceptional writer with outstanding editorial judgment, clarity of thought, and genuine voice. You write like a person, not a language model

• Comfortable translating complex accounting workflows, enterprise software, and AI systems into simple, differentiated narratives

• Strong customer empathy and interviewing skills that uncover meaningful insights and buying motivations

• AI-native in your workflow (Claude, ChatGPT, etc.)

• Able to build systems and use AI as a force multiplier without sacrificing quality

• High agency, strong judgment, and a bias toward shipping

Must-haves

• Experience at an early- to growth-stage B2B SaaS company

• Experience owning positioning and messaging for a multi-product or multi-module platform

• Experience leading go-to-market for product or feature launches

• Experience conducting customer research and synthesizing it into actionable insight

• Exceptional writing and communication skills

• Experience partnering closely with Product, Engineering, and Go-to-Market teams

• High quality bar and strong taste for product storytelling and narrative

Strong plus

• Background in accounting, finance, fintech, ERP, or enterprise software

• Experience marketing AI products, workflow automation, or technical platforms

• Familiarity with accounting workflows such as journal entries, reconciliations, close management, or financial reporting

• Experience launching AI or agentic software products

• Experience building competitive battlecards and sales enablement materials

• Familiarity with NetSuite or other ERP ecosystems

Why this role matters

Enterprise accounting is entering its biggest platform shift in decades. Legacy software helped teams coordinate the work. Maxima automates the preparation work that makes closing hard in the first place.

As the platform grows to encompass more products and features, how we position each piece, how we launch what's next, and how well we understand what customers actually do with the product will define whether the market sees Maxima as a point solution or the system of work for enterprise account. This role sits at the center of that.

Why join us

• Impact from day one: Help define how enterprise accounting understands agentic AI, across a genuinely differentiated product platform

• Autonomy: High-agency environment. Ship fast, iterate faster, and own your work end-to-end

• AI-native company: Join a team where AI is core to how we build products, create marketing, and operate every day

• Competitive salary, equity, and benefits