Content Marketing Manager

Posted 6 Days Ago
Hiring Remotely in United States
Remote
Mid level
Software
Protecting every child's digital journey.
The Role
The Content Marketing Manager will create and deliver content marketing strategies to enhance the Linewize brand, drive revenue, and engage customers. Responsibilities include developing content calendars, researching trending topics, producing various content formats, optimizing performance, and collaborating with teams.
Summary Generated by Built In

Want to deliver tech with purpose, with people who care?

Join us in our mission to create solutions that help keep children safe online.


Who we are?

Headquartered in Perth, Australia, with offices globally, Qoria is an ASX listed global leader in child digital safety technology and services. We are a purpose-driven business, operating under the ‘Linewize’ brand in North America and Asia Pacific, the ‘Smoothwall’ brand in the UK, and the ‘Qoria’ brand in EMEA and Sri Lanka. Our solutions are utilised by schools, school districts, and parental communities to protect children from seeing harmful content online, identify children at risk based on their digital behaviours and ensure teachers maintain focus and safe learning in the digital classroom. 30.000 schools and 7 million parents depend on our solutions to keep 25 million children safe in 180 countries around the world


What's the opportunity ?

The key mission of the Content Marketing Manager role is to drive the creation and delivery of content marketing and communications to build the Linewize brand and support generation of revenue, attracting new customers and supporting existing customers.


Here's how you'll do it: 

  • Collaborate on creation and execution of a high quality content calendar to attract new and support existing customers.
  • Research and identify trending topics across the online safety and K-12 category.
  • Create content that drives engagement and positions the business as thought leaders across a wide range of formats including long-form and short-form articles and papers, social media posts, blogs, videos etc.
  • Monitor and optimize content performance against key metrics.
  • Build a deep understanding of target audience to craft content that serves a clear purpose for a specific audience.
  • Collaborate with internal product, sales and support teams.
  • Lead webinar creation including topic development, speaker collaboration, slide deck, etc.
  • Support SEO strategy, performance, and ongoing optimization.
  • Assist in/collaborate on development of demand gen campaign strategy including: Email marketing, Direct mail/ABM, & Ad content
  • Build repertoire of sales enablement resources
  • Provide secondary review support and copy editing for marketing team
  • Represent the Linewize brand voice and tone throughout all content types
  • Support social media presence, calendar, etc.
  • Coordinate and support customer conversations to craft case studies
  • Attend Linewize events/trade shows as needed
  • Collaborate with freelance writers as needed

What you will bring:

  • Tertiary qualifications in Marketing/Journalism (or similar)
  • 3+ years experience developing and executing marketing and content strategy
  • Superior written and verbal communication skills including the ability to write engaging copy
  • Previous experience developing and producing content to drive customer acquisition and product engagement
  • Strong project management skills

To be successful in this role you must:

  • Have a passion for learning and a curious mindset
  • Be open-minded and adaptable in responding to new challenges and opportunities
  • Have a can-do attitude, a deep sense of ownership and an unflinching desire to see a task through to finish
  • Have excellent interpersonal skills, writing skills, and the ability to work effectively with people at all levels
  • Be highly collaborative and lead by example


Why choose Linewize by Qoria?

In this role, you can expect:

  • Employee Stock Options
  • Enhanced Holiday & Family Leave
  • Zone Out Days
  • Catered Office Lunches
  • A Yearly Tech Allowance. .... and much more


More importantly, you'll:

  • Support tech with purpose...

As a Content Marketing Manager at Linewize by Qoria, your work truly matters. With every customer interaction, you’ll be helping children stay safe online. It feels good to do good.

  • With people who care...

One of our values is ‘Care, Always’. Our Marketing Team lives and breathes that, every day. We also look after each other and help create a supportive environment for all.

  • Through work that you love...

Being a content Marketing Manager takes skill, energy and resilience. It can also be incredibly rewarding. Here, your efforts will be visible and you’ll love the impact you have.

  • And a career that you own...

A proven career path forward, with real opportunities to progress your career into other teams and departments within the company. Regular company wide lunch and learn sessions


We'd love to hear from you. Please submit your application if you would like to be considered for this opportunity

Top Skills

Content Marketing
Email Marketing
Seo
Social Media
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The Company
HQ: Perth , WA
201 Employees
Year Founded: 2015

What We Do

We are a global technology company, dedicated to keeping children safe and well in their digital lives.

We do it by harnessing the power of connection to close the gaps they fall through, and to seamlessly support them on all sides - at school, at home and everywhere in between.

Our connections define us. We're uniting all parties to advance child digital wellbeing to levels never before seen.

Because none of us is as powerful as all of us.

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