Content Marketing Manager

Reposted 8 Days Ago
Austin, TX
In-Office
90K-120K Annually
Senior level
Information Technology • Software
The Role
As the Content Marketing Manager, you will manage editorial strategy, create and edit content across multiple channels, optimize for SEO, and collaborate with cross-functional teams while reporting on performance metrics.
Summary Generated by Built In
Help make the web better for everyone

We’re a fast-growing, profitable, self-funded SaaS platform with 4.8★ customer love and a 4.9★ team score. Right now, we build software that helps organizations create accessible, fast, high-quality websites. Our customers include Fortune 500 companies, universities, local and state government agencies, and so much more.

We are hiring a Content Marketing Manager in Austin, TX. You will own our editorial strategy and production engine, turning insights into clear, compelling content that attracts high-intent audiences and drives pipeline.

Where you will work

You will spend 3 days per week in our Downtown Austin office, with the remaining days for focused work. We value time together for coaching, collaboration, and learning from one another. You will also collaborate with teammates in the UK, Denmark, Germany, and Australia.

What you will doStrategy and Planning
  • Build a quarterly content plan aligned to ICPs, buyer stages, and revenue goals

  • Prioritize topics based on search intent, sales feedback, and product roadmap

Editorial Leadership
  • Manage the end to end content process from brief to publish to promotion

  • Maintain a crisp voice and tone across channels and enforce a practical style guide

Creation and Production
  • Write and edit cornerstone pieces, blogs, guides, landing pages, emails, and social

  • Produce customer stories, solution pages, and short video scripts that show outcomes

SEO and Distribution
  • Own on-page SEO, internal linking, and content architecture

  • Partner with Growth to distribute through email, social, partners, and events

Web and Conversion
  • Collaborate on website and landing page copy to improve clarity and conversion

  • Test headlines, CTAs, and layouts to raise visit-to-lead and lead-to-opportunity rates

Analytics and Optimization
  • Report on traffic, rankings, engagement, and pipeline influenced

  • Share insights and iterate on formats, topics, and offers that perform

Cross-functional Collaboration
  • Work closely with Product Marketing on positioning and launches

  • Align with Paid Media, SDR, and Sales so content maps to campaigns and plays

About you
  • You are a resident of Austin, TX (or willing to relocate) and fluent in English

  • 5–7+ years in B2B content or product marketing, ideally in SaaS

  • Portfolio that shows clear structure, strong storytelling, and technical clarity

  • Solid grasp of SEO fundamentals and keyword intent

  • Comfortable in a CMS, basic HTML, and analytics tools like GA4

  • Organized project manager who can run a busy editorial calendar

  • Collaborative partner to Product Marketing, Sales, and Customer Success

  • Familiarity with accessibility and plain-language principles is a plus

Compensation
  • Base salary: $90,000 - 120,000

What’s in it for you
  • Be part of a fast-growing company that is making the web better for everyone

  • Freedom to innovate with room to test new formats and scale what works

  • Join a creative, ambitious team with top-tier customer and employee ratings

  • Market a product that delivers meaningful outcomes for accessibility, performance, and quality

  • Opportunity to grow your career at a profitable, self-funded SaaS with global reach

Perks
  • A shiny new MacBook

  • 20 days paid vacation plus public holidays, increasing with tenure

  • Private Insurance, Health, Dental and Vision, plus Wellness Allowance

  • Company Sponsored Pension and Enhanced Paternity or Maternity

  • Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, and Monthly Company Outings

Top Skills

Cms
Google Analytics 4
Seo
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The Company
HQ: Pride Park
52 Employees
Year Founded: 2001

What We Do

Silktide makes software to understand and improve websites, covering accessibility, SEO, UX, data privacy, and more. Our platform is used by organizations around the world to review millions of websites every year.

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