Content Marketing Manager

We are seeking a Content Marketing Manager based in our Milton to join the Marketing & Branding team. This is a fully on-site role.

Ready to help build a better future for generations to come?

In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly.  At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.

Join us and make a difference! 

What you will be doing:

The Content Marketing Manager will shape and scale ROCKWOOL’s editorial vision for the U.S. and Canada, creating high‑quality campaign and evergreen content that drives demand, conversion and measurable pipeline outcomes. This role will translate technical detail into customer‑facing narratives, own the content library and operations, and ensure regional consistency, compliance and brand voice across channels.

Key Responsibilities

• Content planning

  • Develop and own the marketing content strategy and editorial calendar with a focus on demand generation: content pillars, messaging hierarchy, audience voice and campaign briefs that support conversion objectives and product launches.

  • Partner with Product and Channel Managers to map content priorities, and coordinate with the Digital Experience and Lead Gen teams to ensure content topics, formats and measurement are fully aligned with channel plans and campaign schedules.

  • Incorporate SEO/AIO guidance into briefs (structured data, answer‑first copy cues) as a supporting consideration to improve discoverability, while prioritizing editorial quality and conversion performance.

• Content creation

  • Lead editorial for lead‑generation campaigns: write, edit and approve copy for offers, landing pages, gated assets, emails, nurture sequences and core campaign creatives; produce polished core assets and coach external writers/SMEs.

  • Review and approve campaign copy for brand consistency, tone-of-voice, legal/technical accuracy and cohesion across concurrent campaigns; own editorial QA and sign‑off prior to launch.

  • Translate technical and product content into clear, customer‑facing narratives (datasheets, FAQs, sales enablement) in partnership with the broader Marketing and Business Development team and technical reviewers.

  • Craft and localize messaging, tone, and channel-specific content that reflects cultural nuances, regulatory differences, and target audiences in Canada and the U.S., ensuring ROCKWOOL speaks the language of each focus region.

  • Own briefing, production and governance of video and photography assets, managing shoots and external partners to create reusable visual content for campaigns.

  • Work closely with agency partners to standardize messaging, enable efficient multi-channel content reuse, and train partners to consistently speak the ROCKWOOL language.

• Content distribution

  • Own the content library and asset repository (video, images, renders, copy blocks) and convert the repository into reusable asset kits and campaign-ready copy to speed channel execution.

  • Provide channel teams with complete briefs (SEO/AIO flags, CTAs, metadata, measurement tags) so our Digital team can deploy with minimal rework; hand off campaign deployment and automation to Digital channel owners (Lead Gen / Experience)

  • Support post‑launch performance reviews and iterate on messaging based on campaign results.

What you bring:

• Bachelor’s degree in Marketing, Communications, Journalism, English, Technical Writing or related field (or equivalent experience).

• 4–7+ years in B2B content marketing, editorial or product/content roles with demonstrable experience supporting demand generation and cross‑functional product teams.

• Exceptional writing and editing skills with a strong portfolio that demonstrates ability to capture audience voice and simplify technical content; proven experience producing campaign copy and long‑form assets.

• Experience working with Product Marketing experts and technical reviewers; strong stakeholder management and briefing abilities.

• Familiarity with CMS workflows, content repositories/ DAMs, marketing automation (Marketo or similar) and basic analytics/ tagging requirements; working knowledge of structured data/schema and content optimization best practices is a plus

• Collaborative, detail‑oriented, able to balance speed with editorial rigor, comfortable managing multiple briefs and deadlines across Product and Digital stakeholders.

• Bilingual (oral and written) in French and/or Spanish is an asset but not required

What we offer:

• Competitive Pay & Benefits from Day 1:  Comprehensive medical, dental, massage therapy, and vision plans.

• Retirement Pension Matching Program

• Paid Time Off: Generous PTO, paid holidays, and top up plans for maternity and paternity leave.

• Educational Assistance & Career Growth: Invest in your future.

• Wellness Perks: Fitness reimbursement and EAP access.

• Safety First: Company-provided PPE and programs to keep you protected

Who we are:

Founded in 1937 in Denmark, ROCKWOOL transforms volcanic rock into sustainable, innovative products that improve lives and communities.  With over 12,000 employees across 51 manufacturing facilities in 40+ countries, we share one common mission:  to release the natural power of stone to enrich modern living.  Sustainability is central to our business strategy.  Through our partnership with One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.   

Work Environment & Conditions:

Our offices are designed to inspire collaboration, creativity, and meaningful social interactions., empowering employees to achieve balance and bring their best selves to work.  ROCKWOOL is deeply committed to giving back to our communities. Through global philanthropic initiatives, community involvement, and sustainability efforts, we strive to create a positive impact in the communities we serve. 

Our Culture and Commitment:

We are dedicated to fostering an inclusive workplace where everyone feels valued, respected, and heard.  With employees representing 79 nationalities, we champion diversity, provide equal opportunities, and actively combat all forms of discrimination.  At ROCKWOOL, you'll find a welcoming team environment built on what we proudly call “The ROCKWOOL Way”.  This cultural foundation reflects our core values:  ambition, responsibility, integrity and efficiency.

ROCKWOOL is proud to be an Equal Opportunity Employer. We assess all qualified candidates based solely on their skills and qualifications, without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.