Content Marketing Manager

Zipline is looking for an experienced Content Marketing Manager to drive our voice in the retail industry, create high-impact content, and build a vibrant community around our brand. You’ll manage our content strategy across multiple channels and become a key ambassador for Zipline through content, events, and social engagement.

At Zipline, our mission is to bring retail operations out of the dark ages and give companies effective tools that their employees love to use. You will help improve the way that this 4.4 trillion dollar industry communicates with its store employees and save them from sad, slow, inefficient systems (think fax machines, voicemails, and the postal service). People deserve better! We need your help to make this happen.

Key Responsibilities:

Content strategy and production

• Build and lead a robust content program that spans blogs, podcasts, newsletters, videos, and more. We’re looking for someone who’s as comfortable producing content as they are managing a small team of creators and freelancers.
• Use our team’s retail expertise to brainstorm timely, impactful topics, and interview top industry voices that make our audience want to click, listen, and engage.

Content planning and industry alignment 

• Develop a content calendar that aligns with industry trends and Zipline’s strategic goals to elevate our brand as a thought leader in retail.
• Collaborate with teams across our organization to integrate messaging that supports product launches, customer stories, and in-person events.

Community activation and growth

• Expand and nurture our passionate, loyal fan base of customers (and soon-to-be customers!) to become the leading community for store operations and communications.
• Develop community-building initiatives and channels, including Slack or Discord channels, monthly coffee chats, and roundtable discussions, etc. to engage retail professionals and cultivate brand advocacy.

Thought leadership

• Represent Zipline as the “face” of our content, potentially leveraging your personal brand on LinkedIn, speaking at industry events, and hosting Zipline’s live webinars.
• Engage with and expand Zipline’s audience on social media, becoming an influential voice in retail operations and communication.

Qualifications:

• 5+ years of content marketing experience, with a strong record of driving engagement, building audiences, and producing impactful content.
• Proven expertise in community-building and an active personal brand on LinkedIn or similar platforms.
• Exceptional storytelling, writing, and editing skills with the ability to create engaging, accessible content.
• A deep understanding of the retail industry and enthusiasm for being part of industry conversations.
• Strong project management skills, with the ability to juggle multiple content streams and meet deadlines.

Employee Benefits

• Stock Options
• Paid Flexible Time Off (including time off to care for family members, as well as Sick Time)
• Paid Parental Leave Benefit
• Group Health Insurance (Medical, Vision, and Dental) with a variety of PPO & HMO plans and a flexible spending account
• 401(k) Retirement Plan
• 100% Paid Life and Long-Term Disability Insurance

The “Extras”

• Remote Work: Join a flexible, effective remote team and work where you’re comfortable- literally anywhere! We’ve had Zipliners join us from vans, RVs, sailboats, and AirBnBs around the globe.
• Computer accessories and office setup: There’s a science to being effective at home and we help you get there with the right equipment and accessories that you need.
• Company off-sites: Most years we come together (IRL!). Past retreats were held in Santa Cruz, New York, Mexico City, Puerto Vallarta, and Costa Rica.
• Education stipends: We believe in perpetual learning! If there’s a class that you want to take or a book that will help you expand your horizons, we’ll support it, as long as it fits within our team budgets.
• Coffee Stipend: To encourage breaks and a change of scenery, we provide a small stipend each month to get you out of the house and relax at your favourite coffee spot.

A note on our Flexible Time Off Policy - We don’t have a set number of “Days Off” at Zipline, and instead Zipliners request time off when and as they need it, under a Flexible Time Off Policy. Each request is then reviewed by your manager and a decision is made with all of the appropriate business considerations accounted for. Typically, we see Zipliners using 15-25 days per year, and it’s important to note that time off is not unlimited.

We value diversity of all kinds and are committed to building a diverse and inclusive workplace where we learn from each other. We are an equal-opportunity employer and welcome people of all different backgrounds, experiences, abilities, and perspectives.

Got More Time, here’s more about Zipline!

How do we work? Remotely. We have been 100% remote since the company was founded. We come together as a company every week for our Wednesdays Socials, where the topic can be a classic “Standup” format, a micro learning around burnout and mental health, followed by discussion, or a silly trivia…and anything in between! Some Fridays, we come together to learn from each other. One week it might be about opossum rescue. Another week it might be an update on our product roadmap or the results of our customer satisfaction survey. We are all expert Zoom navigators, and love the freedom of working from anywhere, using technology to connect.

With Zipline, retail employees feel more connected, understand the role they play in the brand’s mission, and can feel good about the work they’re doing. This is important to us because retail is one of America's most populous workforces but also one of the most underserved. Through Zipline, we can touch on one in four American workers whose jobs and needs are often underrepresented. 

We have made incredible progress but changing the industry is hard. We are well funded by leading venture capital firms like Emergence Capital and ready to scale. We need your help to improve the way that this 4.4 trillion dollar industry communicates with its store employees. Cumbersome, slow, and inefficient systems should not be the status quo. Help us retool retail, and Keep Today on Track™