Content Marketing Manager

About Cylinder

Founded in 2021 and offered as an employer benefit, Cylinder (formerly Vivante Health) delivers personalized, clinician-backed care to those suffering from digestive issues through its virtual health platform. Cylinder’s tech-forward, human-first program connects members to the right level of support at the right time through an easy interface, bringing the healthcare ecosystem together to align around member needs. Cylinder’s dedicated care teams help members proactively address their gut health from every angle – decreasing costs, reducing absenteeism, and improving their quality of life, at scale. Cylinder’s vision is to create a world where people receive convenient, personalized, and affordable access to the quality digestive healthcare they need to improve their overall health.

Position Summary

We are looking for an experienced marketer to join our fast-growing Commercial Marketing team. As a Content Marketing Manager at Cylinder, you will play a critical role in shaping and implementing our content strategy to engage and educate our B2B audience within the healthcare industry. You will collaborate closely with cross-functional teams, including marketing, product, and sales, to create and distribute compelling content across various platforms. 

Why is this a great opportunity for a Content Marketing Manager?

• We are a young but growing company with a huge opportunity to make an impact and improve the lives of the over 70M Americans who suffer from a chronic digestive condition. You will be the third marketing hire of a growing commercial team with the ability to build and create successful marketing programs that drive the growth of a mission driven company. You’ll be able to directly see how the work that you do impacts the growth of our company, all while making a positive impact on our members' lives. This is a great opportunity to get in on the ground floor of an innovative digital health company with ample opportunity to grow in your career 

Responsibilities Include:

• Content Strategy: Develop and execute a comprehensive content strategy aligned with the company's goals, focusing on positioning Cylinder Health as a thought leader in the digestive health space. Identify key industry trends, topics, and pain points to create relevant and impactful content

• Content Creation: Create a continuous pipeline of compelling content that will generate leads and drive conversions, and will be used in multiple touch points across the user journey. Content types can include: Case studies, industry reports, ebooks, webinars, videos, blog posts, emails, etc. Ensure all content is accurate, well-researched, and effectively communicates complex healthcare concepts to a B2B audience

• Content Support: Partner with internal teams to support growth goals; duties may range from supporting sales with key messaging for presentations to supporting product teams with copywriting of launch materials. Ability to quickly scale and prioritize based on business needs

• Multi-Platform Execution: Manage content distribution across multiple platforms, such as the company website, social media, email marketing, webinars, and industry publications. Adapt content for different channels while maintaining consistent messaging and branding

• SEO Optimization: Implement SEO best practices to improve the visibility of our content in search engines, ensuring that our materials are discoverable by relevant B2B audience

• Performance Analysis: Monitor and analyze the performance of content campaigns, using data and analytics to measure engagement, conversions, and overall impact. Use insights to refine future content strategies

• Cross-Functional Collaboration: Collaborate with internal teams to gather insights, source data, and ensure accurate representation of product features and benefits in content materials

You'll be a good fit here if you are:

• An excellent communicator and can document your processes and actions to keep other team members and vendors in the know about your successes, failures, and trials

• Passionate about health tech marketing 

• A detail oriented individual comfortable managing multiple projects and deadlines/deliverables at once

• Comfortable in fast-paced, dynamic start up environment

• Experienced in successfully marketing complex, technical B2B products or services with demonstrated ability to create content that performs

• Able to build thoughtful, strategic, and actionable plans to completion, even in the presence of ambiguity

• Driven by an open, learning mindset driven by curiosity, empathy and a drive for self-development

• A master of time management, who can prioritize, tune out the noise, and drive to execution with a laser focus on what matters most in a fast-paced environment

• Creative, innovative, and motivated to design and build things where they do not already exist

• Empathetic to our members’ GI health conditions and are driven to improve their outcomes

• An expert in your craft with a desire to continue learning, and pride in getting things done

Desired Qualifications

• 5+ years experience in a B2B marketing role

• 2+ years experience in a SaaS/start-up environment with a focus on content management 

• Proven ability to create high-quality written content with a portfolio showcasing a range of formats and styles

• Proven experience contributing to key metrics including MQL generation, pipeline generation, etc.

• Familiarity with content management systems (CMS) and marketing automation tools

• Highly organized and detail oriented with excellent communication skills 

• A curious, self-motivated team player with a sense of urgency and excitement to grow and learn 

• Bonus points if you:

  • Have experience working within the health and wellness space 

  • Understand the health benefits and/or broker landscape

Cylinder is an equal opportunity employer. We believe safe spaces where everyone can be their authentic selves is the key to a successful team so we welcome and embrace all identities, cultures, and backgrounds.

Compensation Range: $95K - $110K