Content Marketing Manager

• Set the strategic direction for Findex's SEO and AI Answer Engine Optimisation (AEO) program, structuring content and site architecture so Findex is found and recommended by search engines and AI tools like ChatGPT, Perplexity and Google AI Overviews

• Own and run Findex's agentic content pipeline end-to-end, from research and drafting through to review and production, using AI agents to scale the engine without compromising quality

• Set and uphold Findex's editorial voice, tone and narrative across every piece of content published, from thought leadership to client stories

• Maintain the editorial calendar and produce thought leadership, client stories, launch and educational content that fuels every channel and campaign

• Partner closely with the Marketing Campaign Manager to translate campaign objectives into content that converts, keeping content and performance marketing working as one system

• Track content, search and AEO performance data, feeding insights back into the editorial calendar and content strategy to continuously improve visibility and engagement

• Flexible working arrangements, with the option to work from anywhere in Australia

• The opportunity to build and shape a high-impact function at the centre of Findex's marketing strategy

• Access to Findex's national network of marketing, communications and technical professionals

• Structured learning and development opportunities, including exposure to leading AI and search tools

• Exposure to a diverse, integrated client base across wealth management, accounting and business advisory

• Meaningful community impact through the Findex Community Fund

• Proven experience owning a content strategy or content engine end-to-end, spanning integrated marketing, content strategy or editorial functions

• Demonstrated track record running a multi-channel content engine and editorial calendar at scale, with a strong portfolio of long-form, short-form and earned content

• Strategic ownership of SEO and AEO programs, with hands-on experience in technical and structural SEO, schema markup, site architecture and crawl health

• Confident, practical use of AI tools and agents in a commercial content setting, along with familiarity with platforms such as Google Search Console, Screaming Frog and Ahrefs

• Experience partnering with performance marketing or campaigns functions to translate objectives into content that converts

• A tertiary qualification in Marketing, Communications, Journalism or a related field; postgraduate qualifications and prior experience in financial services, professional services or another regulated industry are highly regarded

If this role sounds like a good fit - Apply now!

At Findex, we help clients manage, grow, and protect their financial future with confidence. Since 1987, we’ve become a leading Australasian provider of integrated accounting, advisory, and wealth solutions, delivered through our “Wealth Accountant” and Family Office models. With 2,500 professionals across over 100 offices, we combine local expertise with global reach and remain committed to supporting clients and communities in creating long-term financial security.

For the Community

The Findex Community Fund (FCF) is dedicated to giving back to the communities we serve. Since 2018, we have donated over $4.3 million to more than 800 charities across Australia and New Zealand. Collectively, our team has dedicated over 9,000 volunteer hours, making a tangible impact in their communities through personal engagement.

For You

At Findex, we focus on developing our people first. With structured training and development opportunities, we allow our people to grow their career in a way that sets them up for success. We actively support our people by giving them extra support to external studies that is relevant to their role.

For our Customers

Together, Findex champion the success of over 75,000 Australasian businesses, helping them grow with expert advice, fresh thinking, and top-tier professional services. Here, you’re empowered to work in a way that brings out your best — supporting your growth, your team, and the clients who trust us to make a real difference.

For Diversity & Inclusion

Findex is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees and encourage applications from candidates with a variety of strengths, backgrounds and experiences.