Content Marketing Manager (m/f/d)

WHO IS SPRYKER?
Spryker was founded to address the limitations of rigid, monolithic commerce platforms by providing a modular, headless, and API-first solution. Our technology enables businesses to quickly build, scale, and customise digital commerce experiences across B2B, B2C, and marketplace models.

We are trusted by industry leaders such as Ricoh, Siemens, Daimler, BOSCH, ZF, Hilti, and ALDI. Beyond technology, we offer unparalleled collaboration and co-innovation, working closely with our clients to achieve exceptional outcomes. This commitment makes us the partner of choice, even when compared to the largest competitors in the market.

Read more happy stories from our customers and see what is being said about us by the analysts.

As a Content Marketer, you will be an integral part of Spryker’s global marketing team, shaping the narratives that connect our platform to the audiences that matter most. You will produce and manage content that drives awareness, pipeline, and thought leadership across key markets - with a strong focus on the DACH region.

Reporting to the Director Marketing, you will own the end-to-end content lifecycle—from strategy and creation through to distribution and performance analysis. You will craft compelling B2B content that speaks to the challenges of digital commerce leaders across Spryker’s target industries, and execute campaigns that resonate specifically within the DACH market. This role is ideal for a mid-level content professional with a strong SaaS background who is comfortable working independently, bringing editorial rigour and commercial instincts in equal measure.
You will:

• Develop and execute a content marketing strategy aligned to Spryker’s pipeline and brand goals, covering long-form articles, whitepapers, case studies, landing pages, email nurture sequences, and social content.
• Plan and run integrated content campaigns targeting key personas across Spryker’s ICP industries, with a primary focus on the DACH region.
• Collaborate with product marketing, demand generation, and sales to translate positioning briefs and messaging frameworks into clear, compelling copy and assets.
• Manage the editorial calendar, ensuring a consistent and high-quality publishing cadence across owned and earned channels.
• Repurpose and localise global content assets for DACH audiences, adapting tone, context, and references to resonate with German-speaking markets.
• Track and report on content performance using relevant metrics (traffic, engagement, MQL contribution, pipeline influence), using data to continuously refine your approach.
• Support SEO strategy through keyword-informed content planning and optimisation of existing assets.

• 3–5 years of content marketing experience, ideally gained at a B2B SaaS or technology company with an international remit.
• Proven ability to write, edit and deliver high-quality long-form and short-form content independently, including whitepapers, blog posts, case studies, and sales enablement material (at times with graphics included).
• Experience generating content for multi-channel campaigns, including email, social, and paid amplification.
• Solid understanding of B2B buyer journeys and experience mapping content to funnel stages from awareness through to decision.
• Experience in the digital commerce or e-commerce space is a big plus, as is familiarity with Spryker’s target verticals (industrial manufacturing, high-tech, construction, MedTech, or automotive).
• Prior experience running campaigns specifically targeting the DACH region is a plus.

Technical Toolkit:

• Hands-on experience with a CMS (e.g. WordPress, Contentful, or similar) and marketing automation platforms (e.g. HubSpot, Marketo).
• Comfortable working with analytics tools (Google Analytics, SEMrush, or similar) to interpret content performance and inform strategy.
• Familiarity with project management and collaboration tools (e.g. Jira, Confluence, Notion, Slack) and an appetite for working in an AI-augmented content workflow.

Ways of Working:

• You’re someone with a bias to action and a can-do attitude, who is eager to roll up your sleeves 
• You know how best to leverage AI to increase efficiency and boost creativity, without crossing the border into AI slop 
• Curious and commercially minded, with an instinct for what content will resonate with senior B2B buyers in complex industries.
• Organised and able to manage multiple projects and deadlines simultaneously in a fast-moving, remote-first environment.
• A collaborative and proactive communicator who actively builds relationships across marketing, product, and sales.
• Comfortable with ambiguity and able to take initiative, bringing structure and momentum to projects with a high degree of autonomy.
• Fluency in English is required; German language skills are a strong advantage for this role. #LI-remote