The Role
The Content Marketing Lead will develop and execute cohesive content strategies across multiple channels, enhance Superstate's media presence, and engage institutional audiences through effective storytelling and campaign support.
Summary Generated by Built In
Superstate is modernizing capital markets through onchain financial products, and we’re looking for a Content & Social Lead to help tell that story.
This role sits at the intersection of narrative development and execution. You’ll help turn company priorities, product updates, and market themes into a cohesive stream of owned content across social, blog, and newsletter channels ensuring Superstate’s story is consistently represented across the market.
You’ll play a key role in expanding Superstate’s owned media presence during a critical growth phase, working closely with PR/Comms to build and reinforce Superstate’s communications pillars. The right candidate is a strong writer who also understands social strategy, trend analysis, and how stories move through the market — from thought-leadership pieces to quick-turn threads or partner campaigns.
Your audience is institutional and ecosystem-driven, not retail. You’ll write for decision-makers across capital markets, blockchain infrastructure, and institutional investing. The goal is to build clarity, credibility, and visibility, not hype.
Superstate is a high-velocity startup, so this role is perfect for someone who thrives in a fast-moving environment, enjoys collaboration, and can balance creative storytelling with disciplined execution.
Editorial & Owned Channel Management
- Partner with the Head of Marketing to build and execute an editorial calendar across X (Twitter), LinkedIn, company blog, monthly newsletter, and help determine other impactful channels.
- Translate Superstate’s narratives and communications pillars into recurring, high-quality content.
- Write, edit, and publish content that makes complex financial and blockchain topics accessible, accurate, and compliant.
- Repurpose announcements, partner updates, and earned coverage into threads, posts, and newsletter recaps.
- Track ecosystem trends, identify opportunities for timely engagement, and ensure Superstate’s voice stays visible in industry conversations.
- Maintain a consistent institutional tone and brand voice across all owned channels.
Campaign & BD Support
- Write copy for partner campaigns, issuer launches, and ecosystem announcements when relevant.
- Develop supporting materials for the BD team including one-pagers, short decks, and case-study shells that communicate Superstate’s value to issuers and partners when relevant.
- Collaborate with BD, PR/Comms, and Marketing to align messaging and ensure regulatory accuracy.
- Manage content workflows and asset timelines to keep campaign launches coordinated.
What We're Looking For
- 7-10 years in content, communications, or marketing roles within fintech, capital markets, or crypto infrastructure.
- Strong understanding of social and editorial strategy, how to break stories into multiple formats and sustain momentum across channels.
- Exceptional writing and editing skills; able to simplify complex or regulated topics while maintaining precision.
- Familiarity with financial and crypto news cycles and how to tie brand storytelling to industry trends.
- Experienced in B2B and institutional communication (not consumer or retail).Collaborative, low-ego, and able to work cross-functionally within a lean, high-performing team.
- Comfortable balancing recurring editorial work with fast-turnaround campaign writing.
- Startup-ready: organized, adaptable, proactive, and eager to build structure in motion.
Why Join Superstate
- Help shape the next phase of Superstate’s communications strategy and expand our owned media presence.
- Work alongside experienced TradFi and DeFi operators across marketing, BD, and communications.
- Combine creative storytelling, strategic thinking, and startup execution.
- Competitive compensation, equity, and benefits.
About Superstate
Superstate is a financial technology firm reshaping public capital markets. We connect financial assets with crypto capital markets to expand access, improve liquidity, and advance capital formation through on-chain public investment products.
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The Company
What We Do
Superstate is an asset management firm modernizing the infrastructure of investment funds for crypto native institutional investors.
We offer investment products that benefit from the speed, programmability, and compliance advantages of blockchain tokenization. Learn more about our products for institutional investors at Superstate.co.
Superstate is currently exempt from registration with the U.S. Securities and Exchange Commission (“SEC”) in reliance on the private fund adviser exemption under the Investment Advisers Act of 1940 (“Advisers Act”). Information about Superstate can be found by visiting the SEC website www.adviserinfo.sec.gov and searching for our firm name. Neither the information nor any opinion expressed is to be construed as solicitation to buy or sell a security of personalized investment, tax, or legal advice.
