Content Marketing Lead - Credit Marketing

Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, Twitter, and Instagram.
 

Blackstone's Marketing team protects and strengthens the Blackstone brand while advancing the firm's business objectives. The Content Marketing Lead will serve as the bridge between Blackstone Marketing and the firm’s $432 billion Credit and Insurance (BXCI) business.

In this role, you will develop and implement a global content strategy aimed at financial advisors, individual investors, and LPs. The successful candidate will bring innovative thinking to how the business reaches and communicates with investors, prospects and other industry stakeholders.

Responsibilities:

• Develop and execute a content marketing strategy for BXCI; collaborate with content creators in Institutional Client Solutions (ICS), PWS, and Blackstone Marketing and work with these teams activate across appropriate channels.

• Monitor and report on content/campaign performance to understand what drives investor/stakeholder action.

• Serve as subject matter expert for credit content within marketing.

• Partner with BXCI leadership, Public Affairs and Government Relations to help shape the public narrative around the business.

• Ensure alignment, consistency of messaging and branding across the BXCI business and the Blackstone brand.

• Partner with perpetual strategies content lead to maintain strong connectivity to the Private Wealth Solutions (PWS) business to support product marketing efforts.

• Plan and execute marketing activities around key business themes, opportunities for thought leadership, fund launches/raises, high-profile announcements and initiatives, etc.

• Collaborate with other teams within Blackstone Marketing (design, video, events) to deliver creative services in support of the above tactics; ensure flawless and timely execution.

Qualifications:

• 10+years of relevant experience in integrated marketing and communications with a focus on credit markets/investing.

• Experience in developing and executing a content strategy for multiple channels; strong writing is required, including the ability to ghostwrite.

• Experience interacting with C-suite executives.

• Ability to handle both strategy and execution while building/scaling a new function.

• Exceptional attention to detail.

The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position.  Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.

Expected annual base salary range:

$175,000 - $250,000

Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.
Additional compensation: Base salary does not include other forms of compensation or benefits offered in connection with the advertised role.

Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training.  All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.

If you need a reasonable accommodation to complete your application, please email Human Resources at [email protected].

Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following:

• Attending client meetings where you are discussing Blackstone products and/or and client questions;

• Marketing Blackstone funds to new or existing clients;

• Supervising or training securities licensed employees;

• Structuring or creating Blackstone funds/products; and

• Advising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials.

Note: The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case-by-case basis.  Please speak with your Blackstone Recruiting contact with any questions.
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