[Content Marketing Skills Assessment is required]
This role reports directly to the Content Strategist Lead. The ideal candidate enjoys writing long-form website content, understands that content performance is tied to revenue outcomes, and is open to learning SEO, AEO, and data-driven optimisation. You will work closely with internal teams and external freelancers to produce, optimise, and scale high-quality content that supports traffic growth, conversion, and commercial impact.
Role Overview
This is not a purely branding or creative writing role. Content is expected to drive measurable outcomes such as qualified traffic, engagement, and revenue. Training will be provided, but candidates must be comfortable working with performance goals and understanding how content supports business results.
Job Scope
- 50% create new long-form articles and optimise existing website content
- 30% review, revise, and coordinate freelancer-produced articles
- 10% review content performance using Google Search Console and GA4
- 10% support video content creation
Job Responsibilities
Content Creation and Optimisation
- Write and edit long-form website articles such as guides, evergreen pages, and commercial-focused content
- Update and optimise existing articles based on SEO, AEO, and performance insights
- Ensure content structure, readability, and search intent alignment meet user and business needs
Performance and Revenue Awareness
- Learn how content supports conversion and revenue, not only traffic or visibility
- Apply feedback to improve internal linking, CTAs, and content structure
- Support optimisation efforts aimed at improving engagement and conversion over time
Freelancer Collaboration
- Communicate with freelance writers and contributors on briefs and revisions
- Review freelancer articles for quality, clarity, and basic SEO alignment
- Provide clear revision feedback under guidance from the Content Strategist Lead
- Help ensure content guidelines and timelines are followed
AI Assisted Workflow
- Use AI tools such as ChatGPT, Jasper AI, and similar platforms to support daily content work
- Apply AI responsibly to improve speed and efficiency while maintaining quality
- Learn best practices for AI-assisted content production
SEO, AEO, and Tools
- Apply basic SEO practices, including keywords, metadata, alt text, and internal links
- Support keyword research and content planning using tools such as Ahrefs and Semrush
- Learn AEO concepts and how content adapts to changing search behaviour
- Stay curious about content marketing trends, with structured training provided
Data and Performance Review
- Review basic content performance metrics in Google Search Console and GA4
- Identify simple optimisation opportunities with guidance
- Learn to use data to support content decisions and prioritisation
Requirements
- Bachelor’s degree in any related field
- 1 to 3 years of experience in content marketing or a similar role
- Strong writing skills with clear, natural English
- Familiarity with AI tools such as ChatGPT, Jasper AI, or similar
- Basic skills in visual or video editing tools such as Canva, CapCut, or Adobe tools
- Comfortable following structured guidelines and receiving feedback
- Willingness to learn SEO, AEO, and performance-driven content strategies
- Able to work with freelancers and internal stakeholders
- Resume and portfolio with writing or multimedia samples required
Good to Have
- Exposure to SEO or digital marketing
- Basic familiarity with Google Search Console, GA4, Ahrefs, or Semrush
- Interest in travel, lifestyle, or online media
- Curious, data-aware mindset and willingness to learn
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What We Do
KKday is a leading mobile-first e-commerce travel platform for local experiences with a strong presence across key Asia-Pacific markets. Our goal is to make travel more accessible, convenient, and safe for everyone. Since 2014, we’ve pioneered the digitalization of tours, activities, and attractions and brought them to everyone’s fingertips. Now, travelers can search for, discover, and book experiences, anytime, anywhere. KKday currently hosts over 30,000 products and services in more than 92 countries and 550 cities. Our website and mobile apps are multilingual, supporting both traditional and simplified Chinese, as well as English, Japanese, Korean, and many others. Our success is built on innovation, a unique product portfolio, and digital-first capability—all made possible by our exceptional people. We’re still growing, so we’re always looking for talents who are passionate about building businesses, developing themselves, and improving consumers’ experiences. We provide talents with the resources, scale, and autonomy to help run our operation. In KKday, our people have the opportunity to rotate across businesses, accelerate their career path, and make lasting impact on the travel industry in the region. Visit kkday.com to find out more! KKday Marketplace Marketplace is a platform where KKday gathers high-quality travel suppliers from around the world to jointly provide travel services. Consumers can quickly search for various travel products, consult with merchants in real-time, and easily complete their orders. After becoming a Marketplace Merchant, you can easily open a store on the largest travel e-commerce platform in the world and use the platform's resource system to assist in your digital transformation by providing reservation control, product management, cash flow services and more. Just like open a store in a mall, join us right now! marketplace.kkday.com
