Position Overview
The B2B Content Marketing & Copywriting Intern will focus on elevating Powercast’s brand profile and industry authority through high-quality written content. Working closely with the Marketing Director, you will primarily create business-to-business (B2B) content—such as whitepapers, blog posts, sales materials, and press releases—with occasional opportunities to draft consumer-facing (B2C) copy. A core focus of this role will be optimizing this content for modern digital discovery, utilizing both traditional Search Engine Optimization (SEO) and emerging Generative Engine Optimization (GEO) to ensure Powercast ranks highly on Google and is cited by AI search tools.
Location: This position is on-site at Powercast's HQ in Pittsburgh, PA.
Duration: June thru August, up to 40 hours a week in-office, M-F 830a-5p.
This is a paid internship.
Objectives of the Internship
- Establish Industry Authority: Help position Powercast as a thought leader in the B2B tech space through well-researched, deeply informative written assets.
- Modern Digital Visibility: Apply cutting-edge SEO and GEO tactics to ensure our corporate content is highly visible to both traditional searchers and AI-driven engines.
- Audience Adaptability: Master the ability to write authoritative, technical copy for corporate clients, while occasionally pivoting to clear, accessible copy for everyday consumers.
- Brand Profile Elevation: Produce top-of-funnel content designed to increase overall brand awareness and drive inbound leads.
Responsibilities
- B2B Content Creation: Research, outline, and draft educational blog posts, industry articles, and foundational sections for corporate whitepapers and case studies.
- Advanced Content Optimization: Infuse keyword strategies (SEO) and clear, authoritative structuring (GEO) into digital copy to maximize visibility across Google and conversational AI engines.
- Corporate Communications & PR: Assist in drafting official press releases, company announcements, and media pitches aimed at elevating our public profile.
- Sales Enablement Support: Write and edit copy for corporate sales sheets, B2B email marketing campaigns, product presentations, and landing pages.
- B2C/Consumer Touchpoints: Occasionally draft consumer-friendly blog posts, website copy, or FAQs to explain Powercast's technology to the general public.
- Social Amplification: Convert technical B2B articles into engaging, platform-specific copy for professional networks (primarily LinkedIn) and occasional consumer channels.
- Other duties as assigned.
Qualifications & Skills
- Currently pursuing a degree in English, Journalism, Communications, Marketing, or a related field.
- Exceptional writer with a knack for technical storytelling and explaining complex concepts simply.
- Strong interest or foundational understanding of SEO; highly curious about AI search behaviors and GEO.
- Excellent research and interviewing skills—comfortable diving into technical subject matter.
- High attention to detail with strong proofreading and editing capabilities.
What You’ll Gain
- A Strategic B2B Portfolio: Published writing samples spanning technical whitepapers, PR, and digital content that prove you can write for corporate audiences.
- Cutting-Edge Marketing Skills: Real-world experience implementing GEO strategies, putting your resume significantly ahead of the curve.
- Direct Mentorship: Daily collaboration with the Marketing Director to refine your corporate voice and content strategy skills.
- Tool Familiarity: Practical experience using Hubspot for content management and distribution.
About Powercast
Powercast Corporation is defined by a relentless pursuit of innovation, backed by a global portfolio of over 300 patents and a proven track record of shipping more than 30 million units worldwide. We offer the industry’s most versatile technology toolkit—spanning from microwatts to kilowatts and short-range to long-range delivery. By combining our pioneering RF energy-harvesting roots with strategic partnerships in SmartInductive™ and magnetic resonance technologies, we provide a complete, customizable ecosystem for our partners. From initial concept and prototyping through to mass production, we help industries transition away from battery waste and toward a sustainable, high-uptime data infrastructure. At Powercast, we don’t just deliver power; we deliver the foundational energy that brings the intelligent world to life.
Skills Required
- Currently pursuing a degree in English, Journalism, Communications, Marketing, or a related field
- Exceptional writing skills
- Understanding of SEO and curiosity about AI search behaviors
- Excellent research and interviewing skills
- Attention to detail with strong proofreading skills
What We Do
Powercast Corporation is the one-stop-shop for wireless power with the capability to transfer power from Microwatts to 600 Watts. Since our founding in 2003, Powercast has led the industry in RF wireless power innovations that meet FCC and other global standards. With our partnership with Powermat, Powercast has added inductive/resonant solutions to our product offering and technology portfolio. Powercast’s technologies eliminate or reduce the need for wires and batteries, curtailing waste in our landfills. Our collaborative approach and expertise in all wireless aspects, from concept and design through prototyping and mass production, has resulted in dozens of applications, extensive commercial success in both industrial and consumer applications, and over 20 million units shipped. With more than 100 customers and partner companies globally, Powercast leads the wireless power market with its broad technology offering covered by over 200 patents worldwide.
