Content Marketer

Posted 15 Days Ago
San Francisco, CA, USA
In-Office
Junior
Logistics • Transportation
The Role
Develop and execute Kargo's content strategy across email, social, web, and campaigns. Produce case studies, blog posts, SEO content, sales collateral, decks, newsletters, and event/webinar copy. Manage content lifecycle from concept to publishing and optimization. Capture customer success stories and maintain sales enablement materials while tracking and iterating on campaign performance.
Summary Generated by Built In

At Kargo, our mission is to build a connective tissue between the physical world of freight and the digital ecosystem used to manage it. We believe that advancements in smart infrastructure are critical to enabling a safer and more efficient future for logistics.  Our loading dock sensor platform verifies all incoming and outgoing freight, aggregating data that enables shippers and carriers to efficiently manage dock operations, switch out suppliers and understand material flow in real time.

We care deeply about delivering the best solutions for our customers. As a member of the Kargo team, you will have the opportunity to develop and deploy tomorrow’s hardware & software solutions and help revolutionize logistics.

Responsibilities

  • Owning content strategy and telling the Kargo story, engaging our audience and scaling the way Kargo connects with the world across channels (e.g. email, social, website, blogs, and content-driven campaigns).
  • Manage the full lifecycle of content distribution from concept and copywriting, to scheduling, publishing, and performance optimization.
  • Create a variety of high quality content: case studies, SEO posts, sales collateral, presentation decks, webinar decks/scripts, blog posts, landing pages, newsletters, event and webinar copy, and more.
  • Capture customer success stories highlighting the impact of their partnership with Kargo.
  • Maintain a library of up-to-date materials (one-pagers, email templates, ad copy, pitch decks, etc) to support sales and marketing.
  • Track, test, iterate and optimize campaign messaging based on performance and feedback.

Experience

  • 2+ years experience in content marketing, copywriting, or related experience.
  • Excellent writing and storytelling skills: able to make complex ideas simple and compelling.
  • Ability to think creatively and bring out of the box ideas.
  • Ability to work under tight deadlines while being flexible and responding to changing requirements.
  • Bachelor's Degree in Marketing, Communications, English, Business or other equivalent experience.

Kargo is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Skills Required

  • 2+ years experience in content marketing, copywriting, or related experience.
  • Excellent writing and storytelling skills; able to make complex ideas simple and compelling.
  • Ability to think creatively and bring out-of-the-box ideas.
  • Ability to work under tight deadlines while being flexible and responding to changing requirements.
  • Bachelor's Degree in Marketing, Communications, English, Business, or equivalent experience.
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The Company
HQ: San Francisco, CA
35 Employees
Year Founded: 2019

What We Do

Kargo is connecting the physical world of logistics to the digital ecosystem that manages it. Our infrastructure automates the shipping and receiving process, while providing real-time visuals and data on your operations. Kargo brings efficiency and visibility not only to your warehouse, but to the entire supply chain. In solving foundational problems of the logistics industry, our team tackles complex challenges and makes a direct impact - both on the product and the industry as a whole. Join us!

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