Company Overview
At Modernize (a QuinStreet division) our mission is to simplify home improvement by inspiring motivated homeowners and connecting them with qualified contractors. Our foundation is based on 20 years as a driving force as Home Improvement Leads in online lead generation – connecting homeowners with high–quality contractors – in the $500 billion annually grossing home improvement market. We’re working hard on a new brand and new products to cater to homeowners and the most successful contractors in the industry.
We’re looking for sharp, motivated individuals to join our growing team. Teammates who enjoy using technology to solve problems will thrive in our dynamic startup environment. We have an open floor plan that encourages the entire team to participate in critical discussions and allows everyone to be a vital contributing factor. You’ll enjoy our hip, newly renovated office in the heart of downtown with a view of the capital and the downtown skyline.
Job Category
Modernize Home Services is seeking a Content Manager, SEO to join our dynamic Organic Media team. This role is ideal for a creative, analytical, and agile individual who is ready to contribute to diverse content execution and growth within our organization.
The ideal candidate will have a strong background in SEO, content production, copywriting, and digital marketing, with a keen eye for detail and a passion for creating compelling content across various platforms. This position offers the opportunity to work closely with the team lead and various business stakeholders, developing skills in content strategy and execution, user experience, campaign planning, and SEO.
Responsibilities
- SEO and Optimization:
- Support content publication and optimization across organic domains with a sharp focus on search engine performance and propelling channel growth.
- Implement AI-driven solutions to streamline SEO processes, scale content opportunities, and enhance efficiency.
- Conduct SERP and competitor analyses to refine the organic marketing channel’s SEO strategy and increase search visibility.
- Content Creation and Strategy:
- Develop and write engaging content for landing pages, web experiences, social media, and other types of copy for various Home Services vertical needs.
- Participate in co-branded content opportunities for clients and partners to enhance the Modernize brand.
- Ensure all content adheres to brand guidelines, with the ability to market to both B2C and B2B audiences.
- Content Strategy Execution:
- Execute the content strategy with opportunities to contribute to its development.
- Collaborate with the content lead, design team, front-end developers, and other marketing channels to ensure cohesive execution.
- Support efforts to enhance user experiences (UX) across our websites.
- Analysis:
- Stay abreast of best practices and industry insights.
- Perform analysis for full-funnel metrics and performance using SEO Clarity, Google Analytics, HEAP, and Tableau.
- Campaign Planning:
- Participate in setting SMART goals and gain exposure to timeline creation and performance tracking.
- Work closely with the team and manager to build skills in campaign planning.
Responsibilities
- 3+ years of experience in content management, SEO, and copywriting.
- 2+ years of experience with user analytics.
- Strong written and verbal communication skills.
- Proficient in content strategy execution and data-driven decision-making.
- Proven ability to work collaboratively and efficiently with various business stakeholders and manage multiple projects simultaneously.
- Experience in weekly meetings and clearly communicating overall content strategy.
- Highly adaptable to changing business needs and priorities, with the ability to quickly pivot to support new initiatives and partnerships.
- Ability to implement innovative AI solutions for SEO and content scalability.
Preferred
- Experience in both B2C and B2B marketing strategies.
- Familiarity with UX/UI analytics and design principles.
- Proficiency in tools such as WordPress, Google Analytics, Tableau and SEO Clarity.
The expected salary range for this position is $60,000 USD to $70,000 USD annually. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. The salary may be adjusted based on applicant's geographic location. The position is also eligible to receive performance bonus or commission and equity in the form of restricted stock units. This position is eligible to participate in the Company’s standard employee benefits programs, which currently include health care benefits; (2) retirement benefits; (3) the amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits); (4) any other tax-reportable benefits.
#LI-REMOTE
Modernize (a QuinStreet division) is an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity, or any other characteristics protected by law.
Please see QuinStreet’s Employee Privacy Notice here.
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What We Do
For more than 15 years, Modernize has been a leader in the home improvement and services industry, connecting homeowners with contractors and other home services professionals. Modernize operates in more than 15 high-value, high-consideration home segments, including new and replacement windows, solar installation, roofing, heating and air conditioning, siding, bathrooms and kitchens, new and replacement gutters, home security, and others. The business brings a network of more than 1,000 contractors and professionals across all segments, offering broad geographical coverage and choice for homeowners.
Modernize is owned and operated by QuinStreet, Inc. (Nasdaq: QNST), a leader in providing performance marketplace technologies and services to the financial services and home services industries. QuinStreet is a pioneer in delivering online marketplace solutions to match searchers with brands in digital media. The company is committed to providing consumers with the information and tools they need to research, find and select the products and brands that meet their needs.
Why Work With Us
We aren’t just in the business of building homes. We’re in the business of building careers.
Modernize Home Services, believes in the professional and personal growth of each employee at every career stage. We offer role-specific improvement tools and resources needed to succeed in your current role, and the role you aspire to take on tomorrow.
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