As a Content Manager, you will play a crucial role in developing and executing our content strategy across different channels that align with our company’s vision and resonate with our target audience. You will also collaborate with cross-functional teams, lead content creation efforts and shape our brand’s voice. Your exceptional writing skills, strategic thinking and attention to detail will contribute to enhancing our brand presence, engaging our audience, and driving business growth.
If you have a passion for content creation and a drive for innovation, we invite you to apply. This is a remote role, but we welcome candidates local to Ann Arbor too.

Responsibilities:

• Develop and execute a comprehensive content strategy that aligns with the company’s goals, target audience, and brand identity.
• Determine the appropriate content creation channel, whether in-house or outsourced, with budget and vendor management.
• Develop distribution approaches for always-on thought leadership through memberships, alliances, partners, and trade publications.
• Ownership of website copy and content, refresh, new page development and roll-out project management with input from product marketing and design.
• Create high-quality and compelling content across multiple platforms, including websites, blogs, social media, and email marketing campaigns.
• Create and manage an editorial calendar to deliver timely content across various digital platforms and pitch out thought leadership content to trade publications and key media outlets.
• Research industry trends, market insights and competitor analysis to inform content development and identify opportunities.
• Ensure publishing of engaging and SEO-friendly content, including articles, blog posts, website copy, social media posts, and email newsletters.
• Monitor and analyze content performance metrics, such as website traffic, engagement rates, and conversions, and make data-driven recommendations.
•  Manage and maintain content repositories, including content management systems (CMS), and ensure content is organized and easily accessible for future use.
• Create and maintain the social content calendar in collaboration with the campaign team that will support promotion and distribution.

 Qualifications/Skills

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• 5+ years of experience as a Content Manager, Content Strategist or similar role.
• Excellent written and verbal communication skills in English with a strong command of grammar and language
• Demonstrated ability to create high-quality, engaging, SEO-friendly content across digital and print platforms.
• Experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
• Strong project management skills with the ability to prioritize tasks and meet deadlines.
• An analytical mindset to interpret data and metrics and optimize content performance.
• Cultural understanding and sensitivity to tailor content to our target audience’s preferences, interests, and nuances.
• Self-motivated, proactive, and able to work independently and collaboratively in a fast-paced environment.
• Proficiency in content management and social media tools like HubSpot.

Why join SafeSend?

We love serving our customers, making technology tools that help people, and being part of a vibrant organization that is team oriented. These characteristics are part of the reason our flagship solution, SafeSend Returns® is a multi-year technology innovation award winner. We deliver on our promise to offer best-in-class software design and customer service.

We offer a competitive compensation and benefits package including a generous sales incentive plan, medical, dental, vision, life insurance, supplemental coverage options, company-matched 401 (k) plan and Section 125 plan. We provide an environment that encourages a healthy lifestyle promoting work/life balance and overall employee well-being.

SafeSend is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state or local law.