Content Manager

Job Title: Content Manager

Division: Marketing

Department: Digital Marketing

Reports to: Director of Digital Marketing

FSLA Status: Exempt

Location: San Diego, CA

POSITION SUMMARY

The Content Manager leads written content development for SDTA’s owned digital channels, including websites, blogs, email and other digital initiatives. This role manages content workflows from ideation through publishing, oversees third-party contributors and collaborates with internal and external stakeholders to plan editorial direction, develop supporting processes and recommend strategies tied to travel, storytelling and content trends. The Content Manager also helps implement SEO, Answer Engine Optimization and Generative Engine Optimization best practices to strengthen SanDiego.org’s role as an authoritative resource for San Diego travel planning, while supporting the Communications department on the SDTA writing style guide and providing copy editing support for website, email and advertorial deliverables.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Content Development:

• Write, edit, and publish content for owned channels and other digital initiatives.
• Manage written content production workflows including ideation, pre-production and publishing in project management software like Basecamp.
• Manage any third-party content contributors including content creators, copy editing and publishing partners.
• Collaborate with the Director of Digital Marketing, Senior Digital Marketing Manager, and Senior Marketing Technology Manager and internal and external stakeholders to develop SOPs and dashboards that combine website analytics, search trends, social listening, newsworthy events and content trends to inform editorial strategy for SDTA’s paid, earned and owned programs of work.

SEO/AEO/GEO:

• Implement SEO best practices are implemented across the website and additional owned channels to support optimal website traffic.
• Work with the Director of Digital Marketing and Senior Marketing Technology Manager to develop and implement Answer Engine Optimization and Generative Engine Optimization best practices that position SanDiego.org as the authoritative source for San Diego travel planning.

Organizational Support:

• Collaborate with Communications department on continual development and maintenance of an SDTA writing style guide.
• Support other departments with copy editing for website and email collateral as needed.
• In collaboration with Marketing Partnerships, oversee production and execution of advertorial written deliverables across digital channels.
• Perform other duties and projects as assigned.

REQUIREMENTS

• BA/BS in a related field such as journalism, marketing, communications or equivalent work experience.
• Minimum five years of work experience in journalism, public relations, marketing or digital content development required; travel or tourism industry experience a strong plus.
• Excellent writing, editing and verbal communication skills, with the ability to produce clear, concise content that maintains the San Diego brand voice and SDTA brand standards.
• Strong understanding of SEO, Answer Engine Optimization and Generative Engine Optimization best practices, with a passion for staying current on digital content trends and implementation opportunities.
• Experience with content management systems such as Drupal, email platforms such as HubSpot, project management software such as Basecamp, Microsoft 365 Copilot and social media platforms.
• Highly organized and self-motivated, with experience managing project management and content production workflows, balancing multiple deadlines, adapting as priorities shift and working diplomatically with internal teams, industry partners and stakeholders.

Work Environment / Physical Requirements:

• Normal office conditions with extensive computer and phone usage.
• Able to work efficiently and accurately in an atmosphere of frequent interruption.
• Light physical effort equal to frequent lifting or moving of lightweight materials.
• Ability to work evenings, weekends, and holidays as needed.
• Must be willing to travel as needed.
• Must be based in San Diego, CA

Benefits Options Include:

• Medical
• Dental
• Vision
• Life Insurance
• Short-Term and Long-Term Disability
• Accidental Death and Dismemberment
• Flex Spending and Dependent Care plans
• Matching 401k
• Hybrid work schedule

The expected annual base pay range for this position is $80,000 to $90,000. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location.

TO APPLY: Complete the online application, including submitting a current resume and a cover letter.

Offer of employment will be contingent upon satisfactorily clearing background checks.

San Diego Tourism Authority is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive culture. We are committed to non-discrimination on any protected basis, such as race, religion, national origin, sexual orientation, gender, gender identity and expression, marital status, age, disability, pregnancy, medical condition, veteran status or any other basis covered under applicable law. Consistent with the American Disabilities Act, applicants may request accommodations needed to participate in the application process.

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About the San Diego Tourism Authority

The San Diego Tourism Authority’s mission is to drive visitor demand to economically benefit the San Diego Region. In San Diego, we believe tourism is for all. The San Diego Tourism Authority is committed to creating an inclusive workplace and destination where everyone is welcome, valued, and empowered to thrive. Tourism is the second largest segment of San Diego's economy and is vitally important to the economic health of the region. See Why Travel Matters to all San Diegans.

The San Diego Tourism Authority (SDTA) is a private, non-profit, mutual benefit corporation composed of approximately 1,000 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. San Diego Tourism Authority members include tourism-related entities in such categories as lodging, dining, arts, attractions, shopping, and transportation, among others, as well as other companies indirectly involved in tourism.

As a sales and marketing organization, the main objective of the San Diego Tourism Authority is to promote and market the San Diego region as a preferred vacation and meeting destination. The San Diego Tourism Authority also represents and supports the interests of the visitor industry as a whole. The majority of funding received by the San Diego Tourism Authority is derived from San Diego Tourism Marketing District (TMD) Assessment Funds. The San Diego Tourism Authority also receives financial support from member dues and promotional assistance from the membership through donated in-kind services.