The Role
The Content Lead will create and execute content strategies focused on engaging the crypto audience through effective storytelling, social media presence, and collaboration with technical teams.
Summary Generated by Built In
Veda is the leading vault provider, the DeFi engine enabling platforms to seamlessly integrate and deploy on-chain yield products. Our mission is to unlock DeFi for the world by providing seamless, enterprise-grade integrations for modern finance. Veda's technology powers many of DeFi's largest vault products, including etherfi Liquid, PlasmaUSD Vault, Lombard DeFi Vault, and Mantle cmETH.
At $6B in TVL and 100k+ users, Veda is one of the fastest growing DeFi protocols with a team passionate about DeFi and institutional adoption. This role will be high impact and have the opportunity to directly shape some of the most critical infrastructure in DeFi from the ground up.
Role
The Content Lead will be responsible for turning complex technical concepts into clear, compelling narratives that resonate with developers, founders, and crypto-native audiences. They will serve as the voice of the brand across social media, thought leadership channels, and key industry outlets.
What You’ll Do
- Lead content strategy and execution across social (Twitter/X, LinkedIn), blog, newsletters, and community channels.
- Create and publish daily/weekly posts on Twitter/X and LinkedIn that engage with the crypto ecosystem — from thought leadership threads to commentary on industry news.
- Develop a consistent brand voice that bridges technical depth and accessible storytelling.
- Collaborate with founders and engineers to translate product updates, research, and partnerships into shareable content and narratives.
- Pitch and place guest posts and op-eds in leading crypto and Web3 publications (CoinDesk, The Block, Bankless, etc.).
- Manage the content calendar and drive execution around launches, ecosystem milestones, and events.
- Monitor social sentiment and engagement to refine messaging and identify emerging topics.
- Work closely with growth and community teams to align organic content with broader marketing goals (awareness, developer adoption, hiring).
What We’re Looking For
- 5+ years in content marketing, communications, or editorial — ideally in crypto, Web3, fintech, or developer tools.
- Strong understanding of blockchain infrastructure, protocols, and the broader crypto landscape.
- Exceptional writing skills — you can go from short-form tweet threads to long-form technical explainers.
- Proven experience building an engaged audience on Twitter/X and LinkedIn.
- A creative, proactive voice — you stay on top of crypto trends and know how to join (or start) meaningful conversations.
- Comfortable working in a fast-paced, remote-first startup environment.
- Bonus: Experience collaborating with founders or technical teams, and/or previous contributions to crypto publications or communities.
Why Join Us
- Shape the voice and narrative of a company redefining blockchain infrastructure.
- Direct impact on brand visibility and developer adoption from day one
- Competitive compensation
- Fully remote and globally distributed
Compensation and Benefits
Your level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge, skills and direct experience. Base salary is just one part of your total rewards package at Veda. If you are in the United States, you may also receive access to comprehensive medical, dental, and life insurance in the US.
Top Skills
Blockchain
Content Management
Crypto
Defi
Linkedin)
Social Media (Twitter
Web3
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The Company
What We Do
Veda is the leading DeFi vault platform, enabling crypto applications, asset issuers, and protocols to build consumer-grade cross chain yield products. Veda's technology already powers many of DeFi's largest vault products and power more than $4B in deposits.
