Content Lead

Posted 2 Days Ago
Be an Early Applicant
New York City, NY, USA
In-Office
Senior level
Software • Generative AI
The Role
Own Endex’s content narrative across its website, launches, customer stories, product education, social channels, and sales enablement. Write product announcements, case studies, demos, guides, videos, and campaigns that explain AI agents to technical and executive audiences. Partner with founders, product, sales, and GTM teams, manage distribution channels, and measure content impact on pipeline, engagement, and inbound demand.
Summary Generated by Built In
Who We Are

Endex builds AI agents that handle complex, end-to-end work for the world's most demanding teams. Today we're deployed across leading financial institutions and Fortune 500 companies, embedded in the tools and workflows they rely on. We operate at the frontier of agentic knowledge work, partnering closely with top AI research labs and backed by the OpenAI Startup Fund. We're on a mission to build the most capable digital coworker in the world.

About the Role

Location: New York City
Commitment: 5 Days In-Person

We're looking for someone who can make a technical product obvious to demanding buyers. As Content Lead at Endex, you'll own how we tell our story: the website, launches, customer stories, product education and social. You'll work directly with our founders, product and GTM teams to shape how the market understands agentic work and where Endex fits in it.

Your Key Responsibilities
  • Own the Narrative: Define how Endex talks about itself across every surface. Set the voice, sharpen the positioning and keep it consistent as the product and market move.

  • Ship Launches: Plan and write product announcements, release notes and launch campaigns. Turn new capabilities into stories buyers understand in one read.

  • Build Customer Stories: Work with customers to capture how their teams actually use Endex. Turn real deployments into case studies and proof points our sales team can use.

  • Explain the Product: Create demos, walkthroughs, videos and guides that show what agents can do across email, Teams, Excel, Word and PowerPoint. Make the complex feel obvious.

  • Grow Our Channels: Own the website, blog, LinkedIn and X. Build an audience of the people we sell to and the people we want to hire.

  • Enable GTM: Partner with sales on decks, one-pagers, email sequences and competitive positioning. You're not just producing content. You're helping close deals.

  • Measure What Works: Track what drives pipeline, engagement and inbound. Double down on what works and cut what doesn't.

What We're Looking For
  • Proven content leader: 3-8 years writing and shipping content for a B2B or technical product. Your portfolio shows range across launches, long-form and social.

  • Exceptional writer: You write clearly, cut ruthlessly and match voice to audience. Your first draft is better than most people's final.

  • Technically fluent: You can learn how agentic systems work well enough to explain them accurately. You're comfortable interviewing engineers and turning what they say into something anyone can follow.

  • Credible with experts: You can write for analysts, operators and executives without talking down or overselling. You earn trust with specifics.

  • Strong opinions on the story: You have ideas about how Endex should show up in the market. You're not shy about sharing them.

  • Relentlessly resourceful: You move fast, ship often and figure things out without a playbook.

  • Versatile problem-solver: You're intellectually curious, quick to learn and eager to take on new challenges across a wide range of responsibilities.

Nice to Have
  • Early-stage startup experience

  • Experience writing about AI, developer tools or enterprise software

  • Video, design or editing skills

Full-Time Benefits
  • Health & Dental Insurance

  • Monthly Wellness Stipend

  • 401K Matching

  • Competitive Salary + Equity

Skills Required

  • 3-8 years of experience writing and shipping content for a B2B or technical product
  • Portfolio demonstrating range across product launches, long-form content, and social content
  • Exceptional writing, editing, and audience-specific voice adaptation skills
  • Technical fluency sufficient to learn and accurately explain agentic systems
  • Ability to interview engineers and translate technical concepts for broad audiences
  • Ability to write credibly for analysts, operators, and executives
  • Strong opinions and ideas about market positioning and company storytelling
  • Resourcefulness, speed, and ability to work independently without a playbook
  • Intellectual curiosity, adaptability, and versatile problem-solving skills
  • Early-stage startup experience
  • Experience writing about AI, developer tools, or enterprise software
  • Video, design, or editing skills
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The Company
HQ: New York, New York
19 Employees
Year Founded: 2022

What We Do

Modern Intelligence Layer for Financial Firms.

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