Content Lead, Business Advisory Services

Make an impact with our Business Advisory practice as a Content Lead. Reporting to the Senior Director of Marketing & Sales Enablement, and working closely with consultants, marketers, designers and sales leaders across MNP, you will develop and optimize the content strategies, processes and tools that engage our target audiences at every stage of their journey. This is a hands-on role for an experienced content professional who enjoys both strategy and execution — you will spend meaningful time writing and editing case studies, thought leadership, reports and other sales and marketing materials. We are looking for a confidence, independent researcher with strong editorial judgment who can turn complex ideas into clear, compelling stories that position MNP as a trusted advisor, and who is curious about how AI can elevate the quality and efficiency of that work.

While this role does not carry direct reports, you will be a go-to resource for content best practices — coaching and guiding colleagues across the team to help raise the bar on quality and consistency.

At MNP, you will work alongside a collaborative team of creative thinkers and problem-solvers. You will gain hands-on experience, tackle meaningful challenges, and grow your skills in an environment where your voice is valued, and your development is a priority. If you are ready to accelerate your career and make a lasting impact, this is where your journey begins.

Responsibilities

·       Write and edit high-quality content across formats including thought leadership, research reports, case studies, website copy, pitch decks, one-pagers and marketing collateral

·       Conduct independent research — competitive, market and topical — to surface original insights and inform content recommendations, using AI tools to accelerate and deepen that research

·       Partner with subject matter experts to translate complex business and technical concepts into engaging, client-ready content

·       Create and maintain sales enablement materials and help define value propositions and messaging tailored by service, industry and audience

·       Support content-led marketing campaigns by developing core assets and repurposing content across channels

·       Lead editorial planning and content strategy, including related tools, processes and continuous improvement through performance insights and best practices

·       Lead internal communications such as newsletters and support internal training and knowledge-sharing initiatives

·       Support the tracking and reporting of content performance and measurable results across multiple channels and systems

·       Actively explore and apply AI tools throughout the content lifecycle — from research and ideation through drafting and optimization — to improve quality, consistency and efficiency, sharing learnings with the broader team

·       Develop a thorough understanding of MNP's services, businesses and industry

Skills

·       Completion of a post-secondary degree in Marketing, Business, Communications, Journalism or a related field

·       Minimum five (5) years of content strategy, marketing or sales enablement experience, ideally in a B2B technology or professional services environment

·       Exceptional writing and editing skills, with the ability to adapt tone and messaging across audiences and formats

·       Strong understanding of content's role across the marketing and sales funnel

·       Strong interpersonal and communication skills, with the ability to work collaboratively across teams and engage confidently and professionally with senior stakeholders

·       Comfortable presenting strategies, concepts, results and recommendations to leadership in a clear and compelling way

·       Ability to coach and mentor others on content and marketing best practices

·       Demonstrated experience using AI tools in a professional setting, and a curiosity and enthusiasm for exploring how AI can enhance content workflows

·       Relevant content marketing certifications are considered an asset

·       French language skills considered an asset, though not required

Educational Qualifications

·       Completion of a post-secondary degree in Marketing, Business, Communications, Journalism or a related field

Certifications

·       Relevant content marketing certifications are considered an asset

Experience