The Role
Develop cybersecurity product narratives, sales and go-to-market content, thought leadership, campaign messaging, and SEO/GEO/AEO strategies. Create engaging formats such as videos, interactive content, walkthroughs, and visual explainers. Optimize buyer journeys, address content gaps, improve search visibility, support pipeline generation, accelerate deals, and assist account expansion through compelling market-facing communications.
Summary Generated by Built In
Key Responsibilities
1. Product & Solution Storytelling
- Translate cybersecurity products and services into compelling market narratives
- Develop messaging frameworks, solution explainers, and value propositions
- Create and experiment with new storytelling formats including interactive content, videos, solution walkthroughs, visual explainers, and emerging digital formats to make complex solutions easier to understand and engage with.
2. Sales & GTM Content
- Develop messaging and storytelling for launches, campaigns, and solution rollouts, ensuring consistent and differentiated market communication.
- Develop solution narratives and supporting collateral that help sales teams communicate value clearly across buyer journeys and enterprise decision-makers.
3. Thought Leadership & Industry Content
- Convert internal expertise and industry intelligence into compelling market-facing content that positions the company as a trusted cybersecurity authority.
4. Campaign & Launch Execution
Develop core narratives and content themes that power campaigns and launches. Collaborate with campaign teams to deliver messaging and content assets, with execution handled by campaign teams.
5. Build AI & Search Visibility (SEO, GEO, AEO)
- Create and optimize content to improve discovery across traditional search and emerging AI-led search experiences, ensuring solutions are easily discoverable, understandable, and trusted by buyers researching online.
- Optimize Buyer Journeys for Conversion
- Assess website and inbound buyer journeys to identify content gaps and opportunities to re-engage prospects through targeted content, improving engagement, nurturing, and conversion into revenue opportunities.
- Develop high-impact content and messaging that directly supports pipeline generation, deal acceleration, and account expansion across inbound and sales-led motions.
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Infosec is a cybersecurity education company that helps IT and security professionals advance their careers and helps employees become safer online at work and home. Its offerings include Infosec Skills, with more than 1,400 hands-on cybersecurity courses and instructor-led certification boot camps, and Infosec IQ, which provides security-awareness training. Its mission is to equip individuals and organizations to outsmart cybercrime.
