The Role
Create, edit, and manage high-quality Arabic and English content across web, social, newsletters and blogs. Apply SEO, coordinate with design and multimedia teams, use CMS tools, track performance with analytics, and propose content ideas and campaign improvements.
Summary Generated by Built In
Responsibilities
- Content Needs Analysis:
- Analyze target audiences, their interests, and digital behavior.
- Identify suitable content types for different platforms and goals.
- Content Creation & Editing:
- Produce original, high-quality content for various platforms (official website, social media, newsletters, blogs, etc.).
- Proofread and edit content to ensure accuracy, consistency, and adherence to brand guidelines
- Adapt tone and language to suit platform and audience.
- Digital Content Management:
- Coordinate with design and multimedia teams to align visuals with written content.
- Upload and manage content using CMS platforms.
- Monitor and evaluate content performance using analytics tools (e.g., Google Analytics).
- Search Engine Optimization (SEO):
- Apply SEO strategies to increase visibility in search engines.
- Select appropriate keywords and integrate them effectively into content.
- Creative Development:
- Propose new content topics and campaign ideas that align with the organization's goals and key events.
- Generate performance reports with improvement recommendations.
- Bachelor’s degree in media, Marketing, Communications, Arabic/English Language, or a related field.
- 2- 4 years of experience in content development or a related role.
- Excellent command of both Arabic and English (writing and editing).
- Proven ability to write professionally and creatively across formats.
- Solid understanding of digital marketing concepts, SEO practices, and content management systems (CMS).
- Proficiency in tools such as Microsoft Office, Google Docs, WordPress, Canva, or Adobe Creative Suite.
- Strong time management skills and the ability to work under pressure.
- Personal Attributes:
- Creativity and innovation.
- Attention to detail and accuracy.
- Initiative and willingness to learn.
- Excellent communication and collaboration skills.
- Flexibility and adaptability.
Skills Required
- Bachelor's degree in Media, Marketing, Communications, Arabic/English Language, or related field.
- 2-4 years of experience in content development or a related role.
- Excellent command of both Arabic and English (writing and editing).
- Proven ability to write professionally and creatively across formats.
- Solid understanding of digital marketing concepts, SEO practices, and content management systems (CMS).
- Proficiency in Microsoft Office, Google Docs, WordPress, Canva, or Adobe Creative Suite.
- Strong time management skills and ability to work under pressure.
- Creativity, attention to detail, initiative, willingness to learn, excellent communication and collaboration skills, flexibility and adaptability.
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The Company
What We Do
The University of Kalba (UKB) is an educational institution established on June 26, 2023, offering comprehensive educational programs across various colleges, including Law and Computing, and is located in Sharjah, UAE.
