The Role
Create and publish visual and written content focused on food and lifestyle across social and web channels. Develop content ideas, shoot and edit photos/videos (smartphone), optimize for SEO, manage social accounts and paid ad campaigns, analyze performance, and collaborate with cross-functional teams to grow engagement and brand visibility.
Summary Generated by Built In
Summary:
The Communication Associate 2 (Content Creator) plays a pivotal role in shaping our brand’s digital presence by developing innovative, high-impact content across social media and web platforms. This position requires a creative, detail-oriented professional who can ideate, produce, and distribute compelling content that resonates with our target audience. You will collaborate closely with the marketing and production teams to execute content strategies that enhance brand visibility, drive engagement, and support key business objectives. With a strong command of social media trends, visual storytelling, and SEO best practices, you will be instrumental in maintaining a dynamic and consistent brand voice across all digital touchpoints. Your ability to adapt quickly, manage multiple projects, and deliver results in a fast-paced environment will directly influence our digital success.
Responsibilities:
- Brainstorm and develop creative content ideas aligned with brand identity, audience preferences, and marketing goals.
- Research trending topics, industry insights, and keywords to ensure content relevance and accuracy.
- Produce high-quality visual and written content, including photos, short videos, captions, and posts, with a focus on food presentation and lifestyle aesthetics.
- Shoot and edit professional-grade content using smartphones, applying expertise in lighting, angles, composition, and post-production.
- Optimize content for search engines using SEO best practices to improve visibility and organic reach.
- Edit and proofread all content for clarity, tone, grammar, and consistency across platforms.
- Plan and execute content distribution schedules across social media channels to maximize engagement and audience growth.
- Manage and grow brand social media accounts by posting content, responding to comments, and fostering community interaction.
- Monitor, analyze, and report on content performance using analytics tools; provide data-driven recommendations for improvement.
- Manage paid advertising campaigns, including ad creation, targeting, budgeting, and performance tracking.
- Collaborate with designers, marketers, and cross-functional teams to ensure brand consistency and strategic alignment.
- Update and maintain website content as needed, ensuring accuracy and relevance.
- Stay current with emerging digital trends, platform algorithms, and content creation technologies.
Skills Required
- Experience with SEO best practices and keyword research
- Proven ability to produce high-quality photos and short videos focused on food presentation and lifestyle
- Proficiency shooting and editing content on smartphones, including lighting and composition
- Strong written communication, editing, and proofreading skills for captions and web content
- Experience managing and growing social media accounts and community engagement
- Experience using analytics tools to monitor content performance and provide recommendations
- Experience creating and managing paid advertising campaigns (ad creation, targeting, budgeting, tracking)
- Ability to plan and execute content distribution schedules and manage multiple projects
- Collaborative experience working with designers, marketers, and cross-functional teams
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The Company
What We Do
Jobberman is Nigeria's leading career development and recruitment solutions company, focusing on connecting qualified job seekers with verified employers. Headquartered in Lagos, Nigeria, the company operates as an online job marketplace and career portal. It provides comprehensive online career development support, training services, and personalized HR solutions designed to empower job seekers and assist employers in finding the right talent.
