The Role
Create, shoot, edit, and post short-form, trend-driven videos across Instagram, TikTok, YouTube, and Facebook. Arrange on-site shoots with construction crews in the greater Boston area, appear on camera, and manage audience engagement, comments, and messages. Work autonomously to develop viral, provocative content and collaborate with external partners.
Summary Generated by Built In
Join REEKON Tools as we enable the next generation of construction and home improvement professionals to complete their work quicker, more accurately, and faster than ever before. REEKON Tools is developing and launching innovative, completely new, hardware products at an unprecedented pace across the power and hand tool industry and establishing itself as a leader in professional tools and equipment.
REEKON Tools is looking for an ambitious and personable content creator to work with us for making the most engaging and interesting content in construction. This role will focus on person to person interactions and creating engaging, short format video content for use across REEKON social platforms.
This is not a typical social media role and if you are looking for making boring statics or only product highlight videos, this is not the place or role for you. Our goal for making videos is going viral and creating new and engaging video based content. This means taking big swings, sometimes being provocative, and working on novel ideas. You should be comfortable being in videos as well as engaging with others externally. As a content creator, you will have a high amount of autonomy and flexibility to make engaging new content.
Social media has been a central focus to REEKON Tool's marketing strategy since our founding in 2020. With tens of millions of monthly views and millions of followers across Instagram (895,000+), TikTok (1,200,000+), Youtube (315,000+), and more, REEKON is one of the most followed brands in construction and home improvement. Our global community spans over 70 countries and delivers daily content highlighting product applications and features.
No experience in construction or using tools is needed to be successful in this role.
The Job
- Create, shoot, edit, and post videos for use across our social media channels leveraging platform trends and engaging techniques to showcase points
- Network with construction workers and job sites around the greater Boston area (through email, outreach, and social media) to arrange for content to be made in real use case environments
- Create engaging content for use across our social channels including Instagram, TikTok, YouTube, Facebook and more
- Comfortable being in videos and producing content using tools (don't worry if you've never used tools or stepped on a construction site, this can all be taught!)
- Engage and manage customer interactions on organization's social media accounts including comments, inquiries, and messages.
Your Background
- Proven success making videos for social media whether through your personal account or company you worked for
- Excellent knowledge of social media platforms, tools, and trends
- Experience interacting with and arranging content with external parties
Bonus Skills
- Experience using tools in a DIY, home improvement, or construction capacity
- Video and photography experience using professional equipment
- Grown personal social media account
Even if you don’t check every box mentioned above, we still strongly encourage you to apply! At REEKON Tools, diversity is a cornerstone of the business we are building. We know that diverse perspectives foster the innovation we need to be successful and are committed to building our team that encompasses a wide variety of backgrounds, experiences, and skills!
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
For any questions - please email us at [email protected]
Skills Required
- Proven success making videos for social media (personal or professional)
- Excellent knowledge of social media platforms, tools, and trends
- Experience interacting with and arranging content with external parties
- Ability to create, shoot, edit, and post videos
- Comfortable being in videos / on camera
- Ability to network with construction workers and job sites in the greater Boston area
- Experience managing social media interactions, comments, inquiries, and messages
- Experience using tools in DIY, home improvement, or construction (bonus)
- Video and photography experience using professional equipment (bonus)
- Grown personal social media account (bonus)
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The Company
What We Do
REEKON Tools is a Boston-based technology company specializing in the development of innovative hardware and software solutions for the construction industry. The company creates digital measuring and data capture tools designed to streamline operations, maximize efficiency, and reduce errors on jobsites. By integrating modern technology with traditional fabrication tools, REEKON Tools aims to digitize the built world and upgrade professional construction workflows.
