The Role
Create Hindi farmer-facing video, social, and photo content for agriculture brands. Shoot crop demonstrations, farm visits, testimonials, dealer meetings, and store walkthroughs; edit and publish across YouTube, Instagram, Facebook, and WhatsApp. Build seasonal content calendars, maintain accurate product claims, track views and leads, and optimize content performance. The role is field-based in Jabalpur and requires regular travel across nearby districts.
Summary Generated by Built In
JOB DESCRIPTION
Agriculture Content Creator
Full-time or part-time | Field-based | Jabalpur, Madhya Pradesh
We are hiring a field-based agriculture content creator to produce farmer-facing video and social
content for Aaradhya Seeds, Bhoodhan AgriVentures and Krishidhan.
Role at a glance
Position Agriculture Content Creator (field-based)
Employment type Full-time or part-time
Location Jabalpur, Madhya Pradesh, with regular field travel
Reports to Aman, Founder
Language Hindi (must); English and local dialects (plus)
Brands covered Aaradhya Seeds, Bhoodhan AgriVentures, Krishidhan
About the brands
• Aaradhya Seeds: Seed research and marketing (Sworn Agritech Pvt. Ltd.), with trials on our
own research farm.
• Bhoodhan AgriVentures: Agrochemical and pesticide formulation and distribution (Bhoodhan
AgriVentures Pvt. Ltd.).
• Krishidhan: Multi-retail agri-inputs outlet, moving toward quick-commerce.
Requirements
What you will do
• Shoot on-location content: crop demos, trial plots, research farm visits, farmer visits, dealer
meetings and store walkthroughs.
• Create Reels, Shorts, long-form how-to videos, photo posts and carousels in Hindi, with
captions and thumbnails.
• Record farmer testimonials and stage-wise crop progress (sowing to harvest), with the
farmer's consent.
• Build a monthly content calendar around the crop season (Kharif, Rabi, Zaid) and product
launches.
• Give each brand its own voice: scientific and trustworthy for Aaradhya Seeds, practical
advisory for Bhoodhan, offers and product explainers for Krishidhan.
• Edit and publish on YouTube, Instagram, Facebook and WhatsApp channels.
• Track weekly results (views, enquiries, WhatsApp leads) and improve what works.
• Keep all product content consistent with label claims and approved registrations. No
guaranteed-yield or exaggerated claims.
Who you are
Must have
• Fluent Hindi, with a natural on-camera or voice-over presence.
• Comfortable working in fields, farms, dealer shops and village settings, in all weather.
• Hands-on shooting and editing with a smartphone or camera (CapCut, Premiere, DaVinci or
similar).
• Basic understanding of Indian crops, inputs (seeds, crop protection, fertilisers) and how
farmers buy.
• Own transport or willingness to travel across Jabalpur and nearby districts.
Good to have
• Agriculture degree or diploma, or farming background.
• Drone, gimbal or mic experience; voice-over and basic motion graphics.
• YouTube SEO, WhatsApp broadcast and local-language skills.
• Portfolio of agri, rural or product-demo content.
Experience: 1 to 3 years preferred. Freshers with a strong portfolio are welcome.
Benefits
How success is measured
• Content published on time against the monthly calendar.
• Growth in views, followers and watch time on each brand's channels.
• Enquiries and WhatsApp leads from content, tracked per brand.
• Quality and accuracy: no claim errors, farmer consent on file for every testimonial.
How to apply
Send your resume, three field-based video samples and your expected pay to [contact
Skills Required
- Fluent Hindi with a natural on-camera or voice-over presence
- Comfort working in fields, farms, dealer shops, and village settings in all weather
- Hands-on shooting and editing using a smartphone or camera and tools such as CapCut, Premiere, or DaVinci
- Basic understanding of Indian crops, agricultural inputs, and farmer purchasing behavior
- Own transport or willingness to travel across Jabalpur and nearby districts
- Agriculture degree or diploma, or farming background
- Experience with drones, gimbals, microphones, voice-over, or basic motion graphics
- YouTube SEO, WhatsApp broadcast, and local-language skills
- Portfolio of agriculture, rural, or product-demonstration content
- One to three years of experience
- Freshers with a strong portfolio may apply
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The Company
What We Do
Aaradhya Group is a Jabalpur-based diversified business group operating across agriculture, agritech, automation, and real estate. Through Nexora Automation, it helps startups, SMEs, retailers, manufacturers, distributors, and enterprises improve efficiency and scale through practical technology systems, including retail POS and ERP, CRM and sales automation, HRMS, inventory management, analytics dashboards, workflow automation, and custom business applications and integrations.
