You don’t make it 40+ years in this business without good people behind you. At AdFarm, we are driving the evolution of agriculture, and it starts with hiring the right individuals.
The Web Copywriter is responsible for creating clear, compelling and high-converting copy for websites and digital experiences, while also maintaining and updating web content within a headless content management system.
Key Accountabilities
Web Copywriting & Conversion Optimization
- Write compelling, audience-focused copy for websites, landing pages, product pages, campaign pages and other digital experiences.
- Develop headlines, value propositions, calls to action, product descriptions and supporting page content designed to engage users and drive action.
- Refresh and optimize existing website content to improve clarity, relevance, engagement and conversion.
Headless CMS Content Management
- Create, update, maintain and publish webpages within a headless CMS following the completion of website migrations.
- Enter and update content within structured content fields and reusable components.
- Apply approved updates to headings, body copy, links, buttons, metadata, product information, images and other page-level content.
- Manage ongoing content changes across multiple webpages, product categories or brand properties.
SEO & Content Optimization
- Incorporate SEO best practices into website copy, including keywords, headings, internal links, page titles and meta descriptions.
- Write for people first while ensuring content can be effectively understood and indexed by search engines.
Brand Consistency & Quality Assurance
- Apply established brand voice, tone and messaging across website content.
- Proofread and edit content for grammar, clarity, consistency, accuracy and accessibility.
Collaboration
- Work closely with Account, Strategy, Creative, Design, Development, SEO and Project Management teams.
What You Bring
- Post-secondary education in Communications, Marketing, Journalism, English or a related field, or equivalent professional experience.
- Three or more years of experience writing copy for websites, landing pages or other digital channels.
- A portfolio demonstrating strong web copywriting, brand storytelling and conversion-focused content.
- Hands-on experience creating and maintaining content within a CMS; experience with a headless CMS is strongly preferred.
- Experience writing regulated or highly technical content is considered an asset.
We offer all employees health, dental, and vision benefits, automatic 3% RRSP contributions on an annual basis, a health spending account, health & cell phone reimbursements, and we can offer a hybrid working environment with a wonderful group of top talent individuals.
Culture is everything to us, and we do our best to hire according to shared values and mutual respect.
We are a TEAM, and we are looking for a like-minded individual who is eager to contribute, collaborate and produce accurate, engaging content.
Skills Required
- Post-secondary education in communications, marketing, journalism, digital media, or a related field
- Experience writing, updating, and publishing content within a CMS environment
- Strong writing, editing, and proofreading skills across varied product and technical subject matter
- Ability to adapt tone, messaging, and style across multiple brands and audiences
- Working understanding of on-page SEO, including keyword integration, header structure, internal linking, page titles, and meta descriptions
- Exceptional attention to detail when working with regulated or technical product information
- Strong organizational skills and ability to track, prioritize, and complete multiple content assignments
- Ability to collaborate effectively across Design, CMS, Digital, and Project Management teams
- Proactive communication style and ability to provide clean, accurate handoffs to reviewers
- Experience with Magnolia CMS
- Experience coordinating bilingual English and French content
- Experience working in an agency or multi-brand environment
- Agriculture, horticulture, turf, or pest control industry experience
What We Do
RR46 is a privately held company strategically comprised of eight like-minded businesses providing marketing communications, consulting, media, digital, studio and research services to industries our world needs to thrive. Our family of businesses are in North America, and include Flint Group, AdFarm, Kahntact, Prime46, Super Studio, Giant Goat, Praxis Strategy Group, and Ladyboss Midwest.
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